{"id":1903,"date":"2022-02-09T17:26:19","date_gmt":"2022-02-09T15:26:19","guid":{"rendered":"https:\/\/iconsult.agency\/blog\/?p=1903"},"modified":"2024-12-20T13:56:52","modified_gmt":"2024-12-20T11:56:52","slug":"skilku-koshtue-ocinka-ymyl-factoriv","status":"publish","type":"post","link":"https:\/\/iconsult.agency\/blog\/uk\/skilku-koshtue-ocinka-ymyl-factoriv\/","title":{"rendered":"\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0448\u0442\u0443\u0454 \u043e\u0446\u0456\u043d\u043a\u0430 YMYL \u0444\u0430\u043a\u0442\u043e\u0440\u0456\u0432?"},"content":{"rendered":"\n<p>\u0429\u043e\u0431 \u0443\u0431\u0435\u0440\u0435\u0433\u0442\u0438\u0441\u044f \u0432\u0456\u0434 YMYL-\u0444\u0456\u043b\u044c\u0442\u0440\u0456\u0432 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u043e\u043d\u043e\u0432\u043b\u044e\u0432\u0430\u0442\u0438 \u0441\u0430\u0439\u0442 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u0437\u043c\u0456\u043d \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0456\u0432 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c. \u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0448\u0442\u0443\u0454 \u043e\u0446\u0456\u043d\u043a\u0430 \u0442\u0430 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0430 YMYL-\u0444\u0456\u043b\u044c\u0442\u0440\u0456\u0432 \u0434\u0456\u043b\u0438\u043c\u043e\u0441\u044f \u043d\u0438\u0436\u0447\u0435.<\/p>\n\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"c\u043a\u043e\u043b\u044c\u043a\u043e-\u0441\u0442\u043e\u0438\u0442-\u043e\u0446\u0435\u043d\u043a\u0430-\u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430-ymyl-\u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432-\">\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0448\u0442\u0443\u0454 \u043e\u0446\u0456\u043d\u043a\u0430 (\u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0430) YMYL \u0444\u0430\u043a\u0442\u043e\u0440\u0456\u0432<\/h2>\n\n\n<p>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434:<br>- \u0440\u043e\u0437\u043c\u0456\u0440\u0443 \u0441\u0430\u0439\u0442\u0443; <br>- \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438 \u0441\u0430\u0439\u0442\u0443; <br>- \u0440\u0435\u0433\u0456\u043e\u043d\u0443 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f (\u0430\u043d\u0430\u043b\u0456\u0437 \u043f\u0456\u0434 Google \u0456 \u042f\u043d\u0434\u0435\u043a\u0441 \u0430\u0431\u043e \u0442\u0456\u043b\u044c\u043a\u0438 \u043f\u0456\u0434 Google).<\/p>\n\n\n\n<p>\u0423\u0441\u0435 \u0432\u043f\u0438\u0440\u0430\u0454\u0442\u044c\u0441\u044f \u0432 \u0447\u0430\u0441. \u0429\u043e \u0431\u0456\u043b\u044c\u0448\u0438\u0439 \u0441\u0430\u0439\u0442 \u0456 \u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0448\u0430 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430, \u0442\u043e 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id=\"\u0447\u0442\u043e-\u043a\u043b\u0438\u0435\u043d\u0442-\u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442-\u043d\u0430-\u0432\u044b\u0445\u043e\u0434\u0435-\">\u0429\u043e \u043a\u043b\u0456\u0454\u043d\u0442 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u043d\u0430 \u0432\u0438\u0445\u043e\u0434\u0456?<\/h2>\n\n\n<p>\u041a\u043b\u0456\u0454\u043d\u0442 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u0441\u043f\u0438\u0441\u043e\u043a \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0439 \u0443 \u0432\u0438\u0433\u043b\u044f\u0434\u0456 \u0433\u0443\u0433\u043b \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0456\u0432, \u0433\u0443\u0433\u043b \u0442\u0430\u0431\u043b\u0438\u0446\u044c \u0456 \u043c\u043e\u043a\u0430\u043f\u0456\u0432.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u043a\u0430\u043a-\u0432\u044b-\u0434\u0435\u043b\u0430\u0435\u0442\u0435-\u0430\u043d\u0430\u043b\u0438\u0437-\">\u042f\u043a \u0432\u0438 \u0440\u043e\u0431\u0438\u0442\u0435 \u0430\u043d\u0430\u043b\u0456\u0437?<\/h2>\n\n\n<p>\u041c\u0438 \u043e\u0440\u0456\u0454\u043d\u0442\u0443\u0454\u043c\u043e\u0441\u044f \u043d\u0430 :<br>- <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u0434\u043b\u044f \u0430\u0441\u0435\u0441\u043e\u0440\u0456\u0432 Google<\/a><br>- <a href=\"https:\/\/docs.google.com\/document\/d\/17Au0nZZ9Q3DO9dApvSsgkdOYYA3SXMQU\/edit#bookmark=id.gjdgxs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u0434\u043b\u044f \u0430\u0441\u0435\u0441\u043e\u0440\u0456\u0432 \u042f\u043d\u0434\u0435\u043a\u0441\u0430<\/a><br>- <a href=\"https:\/\/www.youtube.com\/watch?v=w4c2WRXIoHw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0406\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044e \u0434\u043b\u044f \u0430\u0441\u0435\u0441\u043e\u0440\u0456\u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0422\u043e\u043b\u043e\u043a\u0438<\/a><\/p>\n\n\n\n<p>\u0410 \u0442\u0430\u043a\u043e\u0436 \u043c\u0438 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0454\u043c\u043e \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0432\u0438\u0434\u0438\u043c\u0438\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0440\u043d\u0438\u043c\u0438 \u0437\u0430\u043f\u0438\u0442\u0430\u043c\u0438, \u0449\u043e\u0431 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u044e\u0442\u044c \u0432\u043e\u043d\u0438.<br>\u0410\u0434\u0436\u0435, \u044f\u043a\u0449\u043e \u0432\u043e\u043d\u0438 \u0432 \u0442\u043e\u043f\u0456, \u0437\u043d\u0430\u0447\u0438\u0442\u044c \u0443\u0436\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0438 \u043d\u0430\u0439\u0432\u0438\u0449\u0456 \u043e\u0446\u0456\u043d\u043a\u0438 \u0430\u0441\u0435\u0441\u043e\u0440\u0456\u0432.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u0430\u0441\u0435\u0441\u0441\u043e\u0440\u043e\u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0422\u043e\u043b\u043e\u043a\u0430\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/w4c2WRXIoHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0447\u0442\u043e-\u0432\u0445\u043e\u0434\u0438\u0442-\u0432-\u0430\u043d\u0430\u043b\u0438\u0437\">\u0429\u043e \u0432\u0445\u043e\u0434\u0438\u0442\u044c \u0432 \u0430\u043d\u0430\u043b\u0456\u0437?<\/h2>\n\n\n<p>\u0412 \u0430\u043d\u0430\u043b\u0456\u0437 \u0432\u0445\u043e\u0434\u0438\u0442\u044c \u0443\u0441\u0435, \u0449\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0434\u043e\u0432\u0456\u0440\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0434\u043e \u0432\u0430\u0448\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u0432\u0430\u0448\u0443 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0456\u0441\u0442\u044c \u0456 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0441\u0435\u0440\u0435\u0434 \u043b\u044e\u0434\u0435\u0439.  <br><br>\u0426\u0435 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u043f\u043e\u0432'\u044f\u0437\u0430\u043d\u043e \u0437:<br>- \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u043c \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f\u043c \u0441\u0430\u0439\u0442\u0443 (UI);<br>- \u043d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044e \u0440\u0456\u0437\u043d\u0438\u0445 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0456\u0432, \u0449\u043e \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u044e\u0442\u044c \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443 \u0447\u043b\u0435\u043d\u0456\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457;<br>- \u0443\u043c\u043e\u0432\u0430\u043c\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u043e\u043f\u043b\u0430\u0442\u0438, \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0443, \u0433\u0430\u0440\u0430\u043d\u0442\u0456\u0439, \u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0446\u044c\u043a\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0442\u043e\u0449\u043e.<\/p>\n\n\n\n<p>\u0422\u043e\u0431\u0442\u043e, \u0434\u043e\u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043d\u043d\u044f \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0443\u0432\u0430\u0442\u0438 \u0442\u0440\u0435\u0431\u0430 \u0431\u0443\u0434\u0435 \u044f\u043a \u043d\u0430 backend'e, \u0442\u0430\u043a \u0456 \u043d\u0430 frontend'e, \u043f\u0440\u0438\u0447\u043e\u043c\u0443, \u043d\u0430\u0439\u0456\u043c\u043e\u0432\u0456\u0440\u043d\u0456\u0448\u0435, \u0456\u0437 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f\u043c \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0430.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d1%2581%25d1%2585%25d0%25be%25d0%25b6%25d1%2596-%25d1%2581%25d1%2582%25d0%25b0%25d1%2582%25d1%2582%25d1%2596\">\u0421\u0445\u043e\u0436\u0456 \u0441\u0442\u0430\u0442\u0442\u0456<\/h2>\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/uk\/servis-n8n-dlya-avtomatizatsii-rutinnikh-seo-robit\/\">\u0421\u0435\u0440\u0432\u0456\u0441 N8N \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0440\u0443\u0442\u0438\u043d\u043d\u0438\u0445 SEO \u0440\u043e\u0431\u0456\u0442<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/uk\/povnyy-seo-chekl%d1%96st-dlya-blohu-yak-pysaty-statt%d1%96-yak%d1%96-pryvodyat-traf%d1%96k\/\">\u041f\u043e\u0432\u043d\u0438\u0439 SEO-\u0447\u0435\u043a\u043b\u0456\u0441\u0442 \u0434\u043b\u044f \u0431\u043b\u043e\u0433\u0443: \u044f\u043a \u043f\u0438\u0441\u0430\u0442\u0438 \u0441\u0442\u0430\u0442\u0442\u0456, \u044f\u043a\u0456 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442\u044c \u0442\u0440\u0430\u0444\u0456\u043a<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/uk\/yak-vykorystovuvaty-instagram-dlya-seo\/\">\u042f\u043a \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 Instagram \u0434\u043b\u044f SEO<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/uk\/yak-keruvaty-reputatsiieyu-v-google-hayd-iz-serm-dlya-biznesu-u-2025-rotsi\/\">\u042f\u043a \u043a\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e \u0432 Google: \u0433\u0430\u0439\u0434 \u0456\u0437 SERM \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0443 2025 \u0440\u043e\u0446\u0456<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/uk\/yak-zaboronyty-neyromerezham-navchatysya-na-kontent%d1%96-vashoho-saytu\/\">\u042f\u043a \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0438\u0442\u0438 \u043d\u0435\u0439\u0440\u043e\u043c\u0435\u0440\u0435\u0436\u0430\u043c \u043d\u0430\u0432\u0447\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0456 \u0432\u0430\u0448\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0429\u043e\u0431 \u0443\u0431\u0435\u0440\u0435\u0433\u0442\u0438\u0441\u044f \u0432\u0456\u0434 YMYL-\u0444\u0456\u043b\u044c\u0442\u0440\u0456\u0432 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u043e\u043d\u043e\u0432\u043b\u044e\u0432\u0430\u0442\u0438 \u0441\u0430\u0439\u0442 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u0437\u043c\u0456\u043d 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