{"id":3779,"date":"2025-05-04T13:30:52","date_gmt":"2025-05-04T11:30:52","guid":{"rendered":"https:\/\/iconsult.agency\/blog\/?p=3779"},"modified":"2025-05-04T13:30:54","modified_gmt":"2025-05-04T11:30:54","slug":"seo-copywriting-and-lsi-how-to-optimize-an-article-to-please-search-engines","status":"publish","type":"post","link":"https:\/\/iconsult.agency\/blog\/en\/seo-copywriting-and-lsi-how-to-optimize-an-article-to-please-search-engines\/","title":{"rendered":"SEO-copywriting and LSI: how to optimize an article to please search engines"},"content":{"rendered":"<p>Simple text is no longer enough for businesses. Entrepreneurs are actively looking for copywriters who know how to write texts and articles that can please the search engine. Today we will tell you what SEO knowledge should be guided by the author of the text that wants to get to the top of the issue. This material is suitable for beginner copywriters, experts and entrepreneurs who want to write a useful, search engine optimized article.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-and-lsi-1024x576.jpg\" data-width=\"1024\" data-height=\"576\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-and-lsi-1024x576.jpg\" alt=\"\" class=\"wp-image-3759\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-and-lsi-1024x576.jpg 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-and-lsi-300x169.jpg 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-and-lsi-768x432.jpg 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-and-lsi.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<!--more-->\n\n\n\n<div class=\"gutentoc tocactive nostyle\"><div class=\"gutentoc-toc-wrap\"><div class=\"gutentoc-toc-title-wrap\"><div class=\"gutentoc-toc-title\"><h2>Table of Contents<\/h2><\/div><div id=\"open\" class=\"toggletwo\">show<\/div><\/div><div id=\"toclist\"><div class=\"gutentoc-toc__list-wrap\"><ul class=\"gutentoc-toc__list\"><li><a href=\"#\u0447\u0435\u043c-\u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f-\u0441\u0442\u0430\u0442\u044c\u044f-\u043e\u0442-seo-\u0442\u0435\u043a\u0441\u0442\u0430\">What is the difference between an article and SEO-text?<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#\u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435-\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f-\u0434\u043b\u044f-\u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f-\u0442\u043e\u043f\u043e\u0432\u043e\u0439-\u0441\u0442\u0430\u0442\u044c\u0438\">Basic requirements for writing a top article<\/a><\/li><li><a href=\"#\u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u0447\u0442\u043e-\u0443\u0447\u0435\u0441\u0442\u044c-\u0447\u0442\u043e\u0431\u044b-\u0441\u0442\u0430\u0442\u044c\u044f-\u043d\u0435-\u043f\u043e\u043f\u0430\u043b\u0430-\u043f\u043e\u0434-\u0441\u0430\u043d\u043a\u0446\u0438\u0438-\">Checklist: what to consider to keep your article from being sanctioned <\/a><\/li><\/ul><li><a href=\"#\u0447\u0442\u043e-\u0442\u0430\u043a\u043e\u0435-lsi-\u0438-seo-\u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433\">What is LSI and SEO-copywriting?<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#\u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438-seo-\u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433\u0430\">Features of SEO-copywriting<\/a><\/li><li><a href=\"#\u043a\u0430\u043a-\u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e-\u0432\u043f\u0438\u0441\u0430\u0442\u044c-\u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435-\u0441\u043b\u043e\u0432\u0430-\u0432-\u0441\u0442\u0430\u0442\u044c\u044e\">How to put keywords into an article naturally?<\/a><\/li><li><a href=\"#\u0447\u0442\u043e-\u0442\u0430\u043a\u043e\u0435-lsi\">What is LSI?<\/a><\/li><li><a href=\"#\u043e\u0442\u043b\u0438\u0447\u0438\u044f-seo-\u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433\u0430-\u043e\u0442-lsi\">Differences between SEO-copywriting and LSI<\/a><\/li><\/ul><li><a href=\"#\u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435-\u0441\u0435\u0440\u0432\u0438\u0441\u044b-\u0434\u043b\u044f-\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f-\u0438-\u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438-\u0441\u0442\u0430\u0442\u044c\u0438\">Useful services for creating and checking an article<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#\u0434\u043b\u044f-\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f-\u0441\u0442\u0430\u0442\u044c\u0438\">To create an article<\/a><\/li><li><a href=\"#\u0434\u043b\u044f-\u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438-\u0441\u0442\u0430\u0442\u044c\u0438-\">To check an article <\/a><\/li><\/ul><li><a href=\"#\u0432\u044b\u0432\u043e\u0434\">Output<\/a><\/li><li><a href=\"#\u043f\u043e\u0445\u043e\u0436\u0438\u0435-\u0441\u0442\u0430\u0442\u044c\u0438\">Related articles<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0447\u0435\u043c-\u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f-\u0441\u0442\u0430\u0442\u044c\u044f-\u043e\u0442-seo-\u0442\u0435\u043a\u0441\u0442\u0430\">What is the difference between an article and SEO text?<\/h2>\n\n<p>Specialists distinguish the concepts of SEO-text and SEO-article. Optimized text is a set of naturally related keywords and phrases. It describes to the search engine the content on the page and on what queries it should be promoted (ranked). For example, to get into the output for the query \"buy a cardigan\", specify this phrase on the page with the corresponding product. The search engine robot will notice it and suggest the page to the user. So thanks to SEO-text user will go to your site to purchase the product. Often such text is placed at the end of the page:<br><\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"490\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-text-on-web-site-1.png\" data-width=\"912\" data-height=\"490\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-text-on-web-site-1.png\" alt=\"An example of SEO text on an online store page.\" class=\"wp-image-3757\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-text-on-web-site-1.png 912w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-text-on-web-site-1-300x161.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/seo-text-on-web-site-1-768x413.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure><\/div>\n\n<p>SEO-article is an optimized material on a blog, news portals and online publications. Its task is to answer the user's question, to show your competence and expertise, to interest the site visitor and turn him into a loyal customer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p id=\"\u0437\u0430\u0434\u0430\u0447\u0430-\u0441\u0442\u0430\u0442\u044c\u0438-\u2014-\u0434\u0430\u0442\u044c-\u043f\u043e\u043b\u044c\u0437\u0443-\u043b\u044e\u0434\u044f\u043c-\u0437\u0430\u0434\u0430\u0447\u0430-seo-\u0442\u0435\u043a\u0441\u0442\u0430-\u2014-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c-\u0440\u043e\u0431\u043e\u0442\u0430\u043c-\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445-\u0441\u0438\u0441\u0442\u0435\u043c-\u043f\u043e-\u043a\u0430\u043a\u0438\u043c-\u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c-\u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u0442\u044c-\u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0443\u044e-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443\">The task of an article is to give benefit to people.<br>The task of SEO-text is to show search engine robots what queries to rank a particular page for.<\/p>\n<\/blockquote>\n\n\n<p>Search engines Google and Yandex have their own vision of what quality SEO text and articles should look like. They are partially described in the <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">help <\/a>for assessors who check content for suitability. Having gone through the path of trial and error, we will share recommendations and the answer to the question: how to optimize the text so that your article page ranks better?<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435-\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f-\u0434\u043b\u044f-\u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f-\u0442\u043e\u043f\u043e\u0432\u043e\u0439-\u0441\u0442\u0430\u0442\u044c\u0438\">Basic requirements for writing a top article<\/h3>\n\n<p>In the past, you could write anything you wanted, about anything, and the article would easily make it to the top. Copywriters clipped articles together from pieces of other people's texts and did not pay attention to the truthfulness of the information and authorship. It was unclear where the information came from, who wrote it and how much it could be trusted. And since there was no authorship, there was no one to answer for these words.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"512\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/expert-memes.png\" data-width=\"700\" data-height=\"512\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/expert-memes.png\" alt=\"History of the meaning of the word expert.\" class=\"wp-image-3777\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/expert-memes.png 700w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/expert-memes-300x219.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n<p>To keep users safe, Google's search engine implemented YMYL (\"Your Money or Your Life\"), EAT (Expertise, Authority, Trustworthiness), and Yandex's Baden-Baden and<a href=\"https:\/\/iconsult.agency\/blog\/novaya-metrika-yandexa-proxima\/\" target=\"_blank\" rel=\"noreferrer noopener\">Proxima<\/a>algorithms.<\/p>\n\n\n<p>With their help, search engine robots filter information and make sure of its quality. Algorithms independently recognize reader manipulation with keywords, over-spam, uselessness of information and reduce the likelihood of pages in the output. Materials that do not take into account the recommendations of the search engine are worse ranked and occupy low positions in the output. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u0447\u0442\u043e-\u0443\u0447\u0435\u0441\u0442\u044c-\u0447\u0442\u043e\u0431\u044b-\u0441\u0442\u0430\u0442\u044c\u044f-\u043d\u0435-\u043f\u043e\u043f\u0430\u043b\u0430-\u043f\u043e\u0434-\u0441\u0430\u043d\u043a\u0446\u0438\u0438-\">Checklist: what to consider to keep your article from being sanctioned <\/h3>\n\n<p>1. be honest with the reader. If you don't know something or haven't tried it, write about it directly. Instead of making things up, refer to the opinion of experts and write your attitude to it. Do you agree with the author or do you find the approach ineffective? Cover the topic from different angles and let the reader form their own point of view.<\/p>\n\n\n<p>2. Check information for accuracy before use and cite your sources. Links to authoritative articles will signal to search engines that your material is safe and useful. And therefore more likely to increase its position in the rendition.<\/p>\n\n\n<p>3. Mention your content, services, and other pages that can help the user dig deeper into the problem or solve it. In SEO, this is called internal linking. Technically, it allows you to increase the weight of the page and improve its ranking. <\/p>\n\n\n<p>4. Keep your content varied and unique. Try different variants of presentation: checklist, instructions, infographics. Try to use more original photos and videos rather than just using stock footage.  A good example is articles on the <a href=\"https:\/\/www.wikihow.com\/Main-Page\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WikiHow<\/a> website Author illustrations dilute the instructions, make them more visual and understandable. The more effort you put into an article, the more it is valued by readers and search engine assessors.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"521\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-1.png\" data-width=\"728\" data-height=\"521\" data-id=\"3775\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-1.png\" alt=\"\" class=\"wp-image-3775\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-1.png 728w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-1-300x215.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"525\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-2.png\" data-width=\"728\" data-height=\"525\" data-id=\"3773\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-2.png\" alt=\"\" class=\"wp-image-3773\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-2.png 728w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihow-example-2-300x216.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"540\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihowexample.jpg\" data-width=\"728\" data-height=\"540\" data-id=\"3771\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihowexample.jpg\" alt=\"\" class=\"wp-image-3771\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihowexample.jpg 728w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/wikihowexample-300x223.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n<\/figure>\n\n\n<p>5. The experience and popularity of the author is important. An article from a professional lawyer or doctor is more valuable to search engine robots than from an unknown author. If possible, tell about the competence of the specialist, refer to his work, awards, certificates and references in the media. If there is no such opportunity, place the article on behalf of the company's brand. <\/p>\n\n\n<p>6. Do not rush to add keywords. First of all, write a lively, understandable text. The more natural the article, the more pleasant it is to read and users and search engines \ud83d\ude42 Only after the material is ready, go through the list of keywords or LSI-words. Perhaps many of them naturally already appeared in the article.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0447\u0442\u043e-\u0442\u0430\u043a\u043e\u0435-lsi-\u0438-seo-\u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433\">What is LSI and SEO copywriting?<\/h2>\n\n<p>Due to the fact that each user searches in his or her own way, the search engine displays many formulations of the same query. From them you can form a semantic core - a list of suitable keywords. For the author - a list of ready-made topics and theses for the article. For search engine robots - a reference point for page ranking. <\/p>\n\n\n<p>According to Yandex, 30% of user queries are brand new, i.e. they have never been there before, which means you will always have something to write about.<\/p>\n\n\n<p>Let's break down the methods that will help us integrate the semantic core into an article.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438-seo-\u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433\u0430\">Features of SEO-copywriting<\/h3>\n\n<p>The goal of SEO copywriting is to write unique text with specific keywords, keeping their percentage of the total number of words on the page. <\/p>\n\n\n<p>SEO Copywriter Considerations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uniqueness - how much the text is not similar to what is already in the search engine.<\/li>\n\n\n\n<li>Spamming - how much the text is filled with keywords.<\/li>\n\n\n\n<li>Wateriness - how much the text is diluted with prepositions, particles, interjections, appeals, introductory words.<\/li>\n\n\n\n<li>Nausea of text - spacing between keywords.<\/li>\n<\/ul>\n\n\n<p>You do not necessarily need to memorize the formulas and rules of these characteristics. You can calculate indicators and get recommendations through services.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u043a\u0430\u043a-\u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e-\u0432\u043f\u0438\u0441\u0430\u0442\u044c-\u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435-\u0441\u043b\u043e\u0432\u0430-\u0432-\u0441\u0442\u0430\u0442\u044c\u044e\">How to naturally put keywords into an article?<\/h3>\n\n<p>It happens that in the terms of reference from the SEO-specialist is a keyword or phrase that is difficult to organically place in the text. For example, \"new dishes to buy\". <br><br>Here are a couple of tips on what to do in such cases:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use punctuation marks. Separate words with a period, comma, colon, or any other character. The only exception: question marks and exclamation marks. For example:<\/li>\n<\/ol>\n\n\n<p><em>\"You will be pleased with the new cookware, which is not as expensive to buy as many people think.\"<\/em><\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Add a word that makes the phrase easier to fit in.<\/li>\n<\/ol>\n\n\n<p><em>\"The new cookware that one would undoubtedly want to buy doesn't cost as much as we used to think.\"<\/em><\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Change the declension or conjugation of the words and their order:<\/li>\n<\/ol>\n\n\n<p><em>\"Make yourself happy with new cookware that is not as expensive to buy as many people think.\"<\/em><\/p>\n\n\n<p>\"<em>Sometimes a plate catches your eye that you can't help but buy. New dishes are a joy to behold and brighten up the table.\"<\/em><\/p>\n\n\n<p>Regularly supplement your articles with keywords that users find you using, but which you did not initially consider. This allows you to fully disclose the topic and update your article for new trends in the subject.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0447\u0442\u043e-\u0442\u0430\u043a\u043e\u0435-lsi\">What is LSI?<\/h3>\n\n<p>LSI - latent semantic indexing - is a method in which search engine robots take into account the content of the text rather than its saturation with keywords. For the LSI test, it is important to answer the user's query as accurately and thoroughly as possible. It does not matter how many times you have used a keyword, the main thing is that it should be in the associative range of the user's query. <\/p>\n\n\n<p>Let's say a user types the query <em>\"how to use a key\"<\/em> into the search bar <em>.<\/em> To understand what material to show, the search robot needs to determine the user's intent (what he means): software, repair tools or a door key. Intent can be determined by related, inherent in the subject words. For the query<em> \"how to use an adjustable wrench\",<\/em> the search engine will show articles about the tool. <\/p>\n\n\n<p>That is, LSI-words in the text are words related to the main query in terms of meaning. For example, if we write about a microphone, the cluster may include such words as pantograph, pop filter, condenser, soundproofing. The more LSI-words you natively use to reveal the topic, the better it will be for the search engine.  <\/p>\n\n\n<p>Having collected the semantic core, divide them into semantic groups (clusters). Fill the article with keywords and phrases from the cluster that could maximally connect you to the users' queries in terms of meaning. Most often, if you are writing a detailed article and have a deep understanding of the topic, suitable LSI words and phrases will fall into the text naturally. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u043e\u0442\u043b\u0438\u0447\u0438\u044f-seo-\u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433\u0430-\u043e\u0442-lsi\">Differences between SEO copywriting and LSI copywriting<\/h3>\n\n<p>An article from an SEO copywriter is usually more formulaic. It superficially answers the user's request. It is easier to attract traffic to such an article with the help of a large number of keywords. <\/p>\n\n\n<p>If you are an expert, the goal of your article is to cover the topic as much as possible. You will go deep and describe everything the user will need to understand the material. It won't be a problem for you to use LSI-words so that the reader doesn't even realize that the article is optimized. Therefore, the semantic kernel is more of a reference point for you, what exactly in your field is interesting to users.  <\/p>\n\n\n<p>In either approach, for keywords to work, they need to be added in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H1,H2, H3 headings;<\/li>\n\n\n\n<li>Title and Description metadata;<\/li>\n\n\n\n<li>alt and title attributes of images;<\/li>\n\n\n\n<li>on-page content<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435-\u0441\u0435\u0440\u0432\u0438\u0441\u044b-\u0434\u043b\u044f-\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f-\u0438-\u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438-\u0441\u0442\u0430\u0442\u044c\u0438\">Useful services for article creation and verification<\/h2>\n\n<p>In order to compose SEO-friendly terms of reference, you need to be able to use quite a few SEO tools, understand a number of technical parameters and be able to analyze the output.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0434\u043b\u044f-\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f-\u0441\u0442\u0430\u0442\u044c\u0438\">To create an article<\/h3>\n\n<p><a href=\"https:\/\/explodingtopics.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Explodingtopics.com<\/a> is a site that measures the relevance of queries. Track trends that you can turn into a topic for an article.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"465\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/explodingtopics_servise.png\" data-width=\"920\" data-height=\"465\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/explodingtopics_servise.png\" alt=\"The interface of the trending topics search site explodingtopics.com\" class=\"wp-image-3769\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/explodingtopics_servise.png 920w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/explodingtopics_servise-300x152.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/explodingtopics_servise-768x388.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure><\/div>\n\n<p><a href=\"https:\/\/www.key-collector.ru\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Key Collector<\/a> and KeyAssort - we already have instructions on collecting semantics and clustering with these tools on our <a href=\"https:\/\/iconsult.agency\/blog\/kak-sozdat-strukturu-sayta-na-osnove-semanticheskogo-yadra\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a>.<\/p>\n\n\n<p><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ahrefs.com<\/a> is a site with <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a<\/a> set of SEO tools for professionals. Use<a aria-label=\" (\u043e\u0442\u043a\u0440\u043e\u0435\u0442\u0441\u044f \u0432 \u043d\u043e\u0432\u043e\u0439 \u0432\u043a\u043b\u0430\u0434\u043a\u0435)\" href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noreferrer noopener\">Content Explorer<\/a> to find and analyze relevant topics, find out the traffic of articles from your topic on other sites. And also select keywords through <a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Explorer<\/a>.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Content-Explorer-from-ahrefs-1024x440.png\" data-width=\"1024\" data-height=\"440\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Content-Explorer-from-ahrefs-1024x440.png\" alt=\"Ahrefs&#039; Content Explore tool interface.\" class=\"wp-image-3767\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Content-Explorer-from-ahrefs-1024x440.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Content-Explorer-from-ahrefs-300x129.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Content-Explorer-from-ahrefs-768x330.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Content-Explorer-from-ahrefs-1536x660.png 1536w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Content-Explorer-from-ahrefs.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"687\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Keywords-Explorer-from-ahref.png\" data-width=\"848\" data-height=\"687\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Keywords-Explorer-from-ahref.png\" alt=\"The interface of the Keywords Explore tool from Ahrefs.\" class=\"wp-image-3765\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Keywords-Explorer-from-ahref.png 848w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Keywords-Explorer-from-ahref-300x243.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/Keywords-Explorer-from-ahref-768x622.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"\u0434\u043b\u044f-\u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438-\u0441\u0442\u0430\u0442\u044c\u0438-\">To verify the article <\/h3>\n\n<p><a href=\"https:\/\/glvrd.ru\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">glvrd.ru<\/a> is a service with the help of which you will clean the text from garbage words and simplify it for understanding.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"123\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/glvrdru_servise.png\" data-width=\"1158\" data-height=\"123\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/glvrdru_servise.png\" alt=\"An example of text evaluation by the glvrd.ru service.\" class=\"wp-image-3763\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/glvrdru_servise.png 1158w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/glvrdru_servise-300x32.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/glvrdru_servise-1024x109.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/glvrdru_servise-768x82.png 768w\" sizes=\"(max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n\n\n<p><a href=\"https:\/\/text.ru\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">text.ru<\/a> is an online service for checking text for uniqueness and other SEO parameters. Provides recommendations on how to improve the text. <\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"136\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/textru_servise.png\" data-width=\"388\" data-height=\"136\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/textru_servise.png\" alt=\"An example of text evaluation by text.ru service.\" class=\"wp-image-3761\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/textru_servise.png 388w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2022\/02\/textru_servise-300x105.png 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/figure><\/div>\n\n<p><a href=\"https:\/\/advego.com\/text\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">advego.com<\/a> is a similar service that will check the text for errors, analyze its characteristics on all SEO-parameters. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0432\u044b\u0432\u043e\u0434\">Conclusion<\/h2>\n\n<p>To write a really good article, you don't necessarily need to understand SEO and know how to use the tools mentioned in the article. <br><br>But for this article to rank well, gather traffic and bring clients, you will still have to learn how to do it. <\/p>\n\n\n<p>Learn the rules of algorithms, keyword implementation and learn how to work with basic services for text checking. This will greatly improve your texts for search engines, which means articles will attract more traffic. <\/p>\n\n\n<p>Also remember that the mere fact of having an optimized article does not make it good. To understand whether it brings traffic and leads, you need to regularly monitor its position on the main marker queries. If you have taken into account the above, and there is no result, try to experiment and modify the text.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u043f\u043e\u0445\u043e\u0436\u0438\u0435-\u0441\u0442\u0430\u0442\u044c\u0438\">Related Articles<\/h2>\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/n8n-service-for-automating-routine-seo-tasks\/\">N8N service for automating routine SEO tasks<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/a-complete-seo-checklist-for-blogging-how-to-write-articles-that-drive-traffic\/\">A complete SEO checklist for blogging: how to write articles that drive traffic<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/how-to-use-instagram-for-seo\/\">How to use Instagram for SEO<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/how-to-manage-your-reputation-on-google-a-guide-to-serm-for-businesses-in-2025\/\">How to manage your reputation on Google: a guide to SERM for businesses in 2025<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/checklist-for-technical-seo-audit-of-a-website\/\">Checklist for technical SEO audit of a website<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Simple text is no longer enough for businesses. Entrepreneurs are actively looking for copywriters who know how to write texts and articles that can please the search engine. Today we will tell you what SEO knowledge should be guided by the author of the text that wants to get to the top of the issue. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[473,470,482],"tags":[],"class_list":["post-3779","post","type-post","status-publish","format-standard","hentry","category-instructions","category-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO-copywriting and LSI: how to optimize an article to please search engines - \u0411\u043b\u043e\u0433 \u043e\u0431 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 - iConsult Agency<\/title>\n<meta name=\"description\" content=\"\u1409 How to write an article so that it gets to the top of the issue \u270d What optimization rules should be taken into account by the author and how SEO-copywriting differs from LSI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconsult.agency\/blog\/en\/seo-copywriting-and-lsi-how-to-optimize-an-article-to-please-search-engines\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO-copywriting and LSI: how to optimize an article to please search engines - 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