{"id":4173,"date":"2025-06-12T09:34:39","date_gmt":"2025-06-12T07:34:39","guid":{"rendered":"https:\/\/iconsult.agency\/blog\/?p=4173"},"modified":"2025-06-12T09:34:39","modified_gmt":"2025-06-12T07:34:39","slug":"how-to-use-instagram-for-seo","status":"publish","type":"post","link":"https:\/\/iconsult.agency\/blog\/en\/how-to-use-instagram-for-seo\/","title":{"rendered":"How to use Instagram for SEO"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"376\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/how-to-use-instagram-for-seo.png\" data-width=\"665\" data-height=\"376\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/how-to-use-instagram-for-seo.png\" alt=\"\" class=\"wp-image-4201\" style=\"width:840px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/how-to-use-instagram-for-seo.png 665w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/how-to-use-instagram-for-seo-300x170.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div>\n\n\n<p>According to Serp.kz research, 1-2 Instagram pages may appear in Google for a certain query. Depending on the popularity of the niche in Google, Instagram pages and content often occupy the top positions in SERPs.<\/p>\n\n\n\n<p><strong>A sure-fire win in 2025:<\/strong> implement Instagram into your SEO strategy.<br>In this article, let's break down what to do to get your business's Instagram content into Google's SERPs.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"gutentoc tocactive nostyle\"><div class=\"gutentoc-toc-wrap\"><div class=\"gutentoc-toc-title-wrap\"><div class=\"gutentoc-toc-title\">Table Of Contents<\/div><div id=\"open\" class=\"text_open\">show<\/div><\/div><div id=\"toclist\"><div class=\"gutentoc-toc__list-wrap\"><ul class=\"gutentoc-toc__list\"><li><a href=\"#instagram-content-in-google-searches\">Instagram content in Google searches<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#short-videos\">Short videos<\/a><\/li><li><a href=\"#top-of-serp\">Top of SERP<\/a><\/li><\/ul><li><a href=\"#under-what-conditions-google-indexes-instagram-content\">Under what conditions Google indexes Instagram content<\/a><\/li><li><a href=\"#ranking-content-from-instagram-by-search-query-type\">Ranking content from Instagram by search query type<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#brand-inquiries\">Brand inquiries<\/a><\/li><li><a href=\"#information-requests\">Information requests<\/a><\/li><li><a href=\"#transactional-requests\">Transactional requests<\/a><\/li><\/ul><li><a href=\"#what-to-do-to-get-your-instagram-content-ranked-in-google\">What to do to get your Instagram content ranked in Google<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#text-relevance\">Text relevance<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#keywords-words\">Keywords words<\/a><\/li><\/ul><li><a href=\"#engagement\">Engagement<\/a><\/li><li><a href=\"#quality-and-relevance-of-content\">Quality and relevance of content<\/a><\/li><li><a href=\"#content-relevance\">Content relevance<\/a><\/li><li><a href=\"#cross-promotion\">Cross-promotion<\/a><\/li><li><a href=\"#additional-tips\">Additional tips<\/a><\/li><\/ul><li><a href=\"#tools-to-help-you-increase-traffic\">Tools to help you increase traffic<\/a><\/li><li><a href=\"#conclusions\">Conclusions<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"instagram-content-in-google-searches\">Instagram content in Google searches<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"short-videos\">Short videos<\/h3>\n\n\n<p>Google has added a Short Videos tab alongside the Images, Books, and News tabs. It collects short videos from TikTok, Instagram Reels and YouTube Shorts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"746\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1-2-1024x746.jpg\" data-width=\"1024\" data-height=\"746\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1-2-1024x746.jpg\" alt=\"\" class=\"wp-image-4174\" style=\"width:752px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1-2-1024x746.jpg 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1-2-300x219.jpg 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1-2-768x560.jpg 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1-2.jpg 1029w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"top-of-serp\">Top of SERP<\/h3>\n\n\n<p>It appears in the top as the profile of an instagram page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"757\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/2-2.jpg\" data-width=\"715\" data-height=\"757\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/2-2.jpg\" alt=\"\" class=\"wp-image-4175\" style=\"width:577px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/2-2.jpg 715w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/2-2-283x300.jpg 283w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/figure><\/div>\n\n\n<p>video:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"287\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/3-2.jpg\" data-width=\"710\" data-height=\"287\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/3-2.jpg\" alt=\"\" class=\"wp-image-4176\" style=\"width:590px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/3-2.jpg 710w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/3-2-300x121.jpg 300w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/figure><\/div>\n\n\n<p>as well as the posts:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"686\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/4-2.jpg\" data-width=\"719\" data-height=\"686\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/4-2.jpg\" alt=\"\" class=\"wp-image-4177\" style=\"width:611px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/4-2.jpg 719w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/4-2-300x286.jpg 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"under-what-conditions-google-indexes-instagram-content\">Under what conditions Google indexes Instagram content<\/h2>\n\n\n<p><strong>Public profile<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"253\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/5-2.jpg\" data-width=\"421\" data-height=\"253\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/5-2.jpg\" alt=\"\" class=\"wp-image-4178\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/5-2.jpg 421w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/5-2-300x180.jpg 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure><\/div>\n\n\n<p><strong>Customizing indexing<\/strong><\/p>\n\n\n\n<p>In Instagram settings, in the <em>Account Privacy<\/em> section, enable the option \u201c<em>Allow public photos and videos to appear in search engine results<\/em>\u201d.<br>Because of the robots.txt file, images will not be indexed directly, only the text below them, but videos will be.<\/p>\n\n\n\n<p>This way you allow Googlebot to crawl these pages and it saves the content to its index for ranking.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"583\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/6-2.jpg\" data-width=\"421\" data-height=\"583\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/6-2.jpg\" alt=\"\" class=\"wp-image-4179\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/6-2.jpg 421w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/6-2-217x300.jpg 217w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"ranking-content-from-instagram-by-search-query-type\">Ranking content from Instagram by search query type<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"brand-inquiries\">Brand inquiries<\/h3>\n\n\n<p>A branded query is a search query that includes the name of a brand, company or product.<\/p>\n\n\n\n<p>For branded queries, Google usually shows the official resources of a brand, company or product: social media profiles, website, wikipedia page.<\/p>\n\n\n\n<p>According to Wordlift: Official brand websites are ranked most often (90%+ of the time in the first position), followed by social profiles (X, Instagram) and videos.<\/p>\n\n\n\n<p>Here's an example of a branded query for a service (product):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"265\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/7-2.jpg\" data-width=\"713\" data-height=\"265\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/7-2.jpg\" alt=\"\" class=\"wp-image-4180\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/7-2.jpg 713w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/7-2-300x112.jpg 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"information-requests\">Information requests<\/h3>\n\n\n<p>An information query is a search query, often a question, the purpose of which is \u201cto find out the information you need\u201d. In simple language, it is when a person is looking for some guides, ideas, tips, definitions, etc.<\/p>\n\n\n\n<p>Typing such a query into Google, a person expects to see video tutorials, articles and lists.<br>That is, we have a good chance of getting our posts or videos to show up in the results if we optimize the content correctly (but more on that later).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"for-informational-queries-authoritative-articles-and-blog-posts-dominate-the-top-10-results-accounting-for-70\u201380-of-serp-positions-across-various-topics-especially-for-how-to-guides-and-educational-content----ahrefs-\">For informational queries, authoritative articles and blog posts dominate the top 10 results, accounting for 70\u201380% of SERP positions across various topics, especially for how-to guides and educational content. - <em>Ahrefs<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"video-boxes-are-prevalent-in-informational-queries-appearing-in-approximately-60-of-serps----wordlift-\">Video boxes are prevalent in informational queries, appearing in approximately 60% of SERPs - <em>Wordlift<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>On the query \u201cideas for photos\u201d, google brought up two instagram posts on the first page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"546\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/8-2.jpg\" data-width=\"638\" data-height=\"546\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/8-2.jpg\" alt=\"\" class=\"wp-image-4181\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/8-2.jpg 638w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/8-2-300x257.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure><\/div>\n\n\n<p>But it depends on the niche and its popularity.<br>For example, we have in the screen - ideas for photos - and photos are more about Pinterest and Instagram, people rarely post such things on Google.<\/p>\n\n\n\n<p>If it was \u201chow to choose a vacuum cleaner\u201d, it would be a different picture:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"1024\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/9-3-469x1024.jpg\" data-width=\"469\" data-height=\"1024\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/9-3-469x1024.jpg\" alt=\"\" class=\"wp-image-4182\" style=\"width:411px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/9-3-469x1024.jpg 469w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/9-3-137x300.jpg 137w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/9-3.jpg 478w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/figure><\/div>\n\n\n<p>Websites and YouTube are competing with us on the topic of vacuum cleaner selection.<\/p>\n\n\n\n<p>The only thing we have to hope for is that the user clicks on the Google Perspectives filter.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"545\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/10-2.jpg\" data-width=\"453\" data-height=\"545\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/10-2.jpg\" alt=\"\" class=\"wp-image-4183\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/10-2.jpg 453w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/10-2-249x300.jpg 249w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"at-the-top-of-your-search-results-you-may-see-the-filter-\u201cperspectives\u201d-click-on-this-filter-and-you-will-exclusively-see-videos-images-and-written-posts-that-people-have-shared-on-discussion-forums-qampa-sites-and-social-media-well-also-show-more-information-about-the-creators-of-that-content-such-as-their-name-profile-picture-or-information-about-the-popularity-of-their-content-----google--\">...At the top of your search results, you may see the filter \u201cPerspectives\u201d. Click on this filter and you will exclusively see videos, images, and written posts that people have shared on discussion forums, Q&amp;A sites, and social media. We'll also show more information about the creators of that content, such as their name, profile picture, or information about the popularity of their content - <a href=\"https:\/\/blog.google\/products\/search\/google-search-perspectives\/#:~:text=In%20the%20coming%20weeks%2C%20when%20you%20search,information%20about%20the%20popularity%20of%20their%20content\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Google<\/em><\/a><\/p>\n<\/blockquote>\n\n\n<h3 class=\"wp-block-heading\" id=\"transactional-requests\">Transactional requests<\/h3>\n\n\n<p>Transactional (commercial) queries are search queries like \u201corder\u201d, \u2018buy\u2019, \u201cdownload\u201d. A person wants to perform some action.<\/p>\n\n\n\n<p>For queries \u201cbuy...\u201d Google gives a list of products from sites. What will be in the output depends on the extensiveness of the query, the popularity of the product and the channel.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"google-prioritizes-pages-that-are-most-relevant-to-the-users-intent-for-transactional-queries-these-are-usually-official-brand-sites-or-platforms-where-you-can-perform-an-action-eg-app-stores-for-download-requests----google-\">Google prioritizes pages that are most relevant to the user's intent. For transactional queries, these are usually official brand sites or platforms where you can perform an action (e.g. app stores for download requests) - <em>Google<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For the query \u201cbuy handmade jewelry\u201d, the store's instagram profile is in the top rendition:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"420\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/11-2.jpg\" data-width=\"646\" data-height=\"420\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/11-2.jpg\" alt=\"\" class=\"wp-image-4184\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/11-2.jpg 646w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/11-2-300x195.jpg 300w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/figure><\/div>\n\n\n<p>They say Google shows items from Instagram Shop, but I haven't seen any such items. Apparently it's rare.<\/p>\n\n\n\n<p><strong>Conclusions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram profiles<\/strong> rank more for brand queries and transactional queries.<\/li>\n\n\n\n<li><strong>Instagram posts<\/strong> rank for informational queries, and less for transactional and branded queries.<\/li>\n\n\n\n<li><strong>Instagram videos<\/strong> are ranked for informational queries, and very occasionally for branded and transactional queries.<\/li>\n<\/ul>\n\n\n\n<p>It's worth noting that Google does not index temporary content such as <strong>Stories. Highlights<\/strong> are also inaccessible without logging in, so they are not in google's output.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-do-to-get-your-instagram-content-ranked-in-google\">What to do to get your Instagram content ranked in Google<\/h2>\n\n\n<p>Here are a few facts that will determine whether your Instagram content will be featured in the giveaway:<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"text-relevance\">Text relevance<\/h3>\n\n<h4 class=\"wp-block-heading\" id=\"keywords-words\">Keywords words<\/h4>\n\n\n<p>Keywords should be in your profile description (bio), descriptions under videos, posts, hashtags - these are the words that people are likely to use when they type into the google search box.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/iconsult.agency\/blog\/en\/seo-in-youtube-how-youtube-algorithms-work-three-basic-steps-in-video-optimization\/\">YouTube article<\/a>, I detailed how to pick keywords and what tools will help you do this. Look for it in the \u201cSelecting Keywords\u201d section.<\/p>\n\n\n\n<p>And here I'll show examples specifically for instagram.<\/p>\n\n\n\n<p><strong>Keywords in profile bio:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"345\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/12-2.jpg\" data-width=\"648\" data-height=\"345\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/12-2.jpg\" alt=\"\" class=\"wp-image-4185\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/12-2.jpg 648w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/12-2-300x160.jpg 300w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"257\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/13-2.jpg\" data-width=\"971\" data-height=\"257\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/13-2.jpg\" alt=\"\" class=\"wp-image-4186\" style=\"width:744px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/13-2.jpg 971w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/13-2-300x79.jpg 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/13-2-768x203.jpg 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure><\/div>\n\n\n<p><strong>Keywords in the description below the video:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"679\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/14-2.jpg\" data-width=\"645\" data-height=\"679\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/14-2.jpg\" alt=\"\" class=\"wp-image-4187\" style=\"width:575px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/14-2.jpg 645w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/14-2-285x300.jpg 285w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"636\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/15-2.jpg\" data-width=\"709\" data-height=\"636\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/15-2.jpg\" alt=\"\" class=\"wp-image-4188\" style=\"width:591px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/15-2.jpg 709w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/15-2-300x269.jpg 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n<p><strong>Keywords in the post:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"811\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/16-2.jpg\" data-width=\"641\" data-height=\"811\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/16-2.jpg\" alt=\"\" class=\"wp-image-4189\" style=\"width:599px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/16-2.jpg 641w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/16-2-237x300.jpg 237w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"641\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/17-2.jpg\" data-width=\"855\" data-height=\"641\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/17-2.jpg\" alt=\"\" class=\"wp-image-4190\" style=\"width:650px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/17-2.jpg 855w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/17-2-300x225.jpg 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/17-2-768x576.jpg 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure><\/div>\n\n\n<p><strong>It's also important to spell out keywords and answer people's queries clearly<\/strong>, as Google also analyzes the video itself (natural language processing, face and object recognition, video context).<\/p>\n\n\n\n<p><strong>Geotags and local keywords<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"647\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/18_1-3.jpg\" data-width=\"789\" data-height=\"647\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/18_1-3.jpg\" alt=\"\" class=\"wp-image-4191\" style=\"width:539px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/18_1-3.jpg 789w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/18_1-3-300x246.jpg 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/18_1-3-768x630.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"engagement\">Engagement<\/h3>\n\n\n<p>Indicators such as likes, comments, views, channel subscribers signal the value of the content.<\/p>\n\n\n\n<p><strong>The Short video tab<\/strong> often includes videos with high engagement or that exactly match a person's search query.<\/p>\n\n\n\n<p>I<strong>n TOP of SERP<\/strong>, according to my observations, only popular accounts get into TOP of SERP if the topic or query is extensive. If the topic or query is not very popular, or not widely disclosed by people on the Google platform, then accounts with a small number of subscribers can also get into the SERP (only the relevance of text content is important).<\/p>\n\n\n\n<p>I also covered the topic of engagement in detail in my article on <a href=\"https:\/\/iconsult.agency\/blog\/uk\/yak-vykorystovuvaty-tiktok-dlya-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok on Google<\/a>. It follows the same pattern.<\/p>\n\n\n\n<p><strong>The main conclusion: <\/strong>make your content useful for people and follow the trends (we'll deal with this topic further on).<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"quality-and-relevance-of-content\">Quality and relevance of content<\/h3>\n\n\n<p>Both Instagram and Google favor quality content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What you're talking about<\/li>\n\n\n\n<li>Captioning<\/li>\n\n\n\n<li>Subtitles<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"content-relevance\">Content relevance<\/h3>\n\n\n<p>If there is your perfect quality relevant content that was published a week ago. And there is relevant content on the same topic, published 2 days ago.<\/p>\n\n\n\n<p>Google will promote higher the one that is more relevant by the numbers.<\/p>\n\n\n\n<p>If you don't have competition in the form of the same instagram, your video or post will still move lower and lower because other platforms or sites will push it out.<br><strong>Exceptions:<\/strong> an unpopular topic or constant user clicks.<\/p>\n\n\n\n<p>Publish something every day, use some kind of infopromotions, news and<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"cross-promotion\">Cross-promotion<\/h3>\n\n\n<p>Put links to your content or page on other platforms that are ranked by google. This can be YouTube, Twitter or website pages (butTikTok doesn't like these very much). This way you will increase Google's trust in you.<\/p>\n\n\n\n<p>And duplicate content on different platforms.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"additional-tips\">Additional tips<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alt Text<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Alternative text - accurate description of the photo. Initially, the functionality was developed for those who can't see well, but after that it was widely used.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"926\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/19-2.jpg\" data-width=\"472\" data-height=\"926\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/19-2.jpg\" alt=\"\" class=\"wp-image-4192\" style=\"width:318px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/19-2.jpg 472w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/19-2-153x300.jpg 153w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"918\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/20-1.jpg\" data-width=\"792\" data-height=\"918\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/20-1.jpg\" alt=\"\" class=\"wp-image-4193\" style=\"width:482px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/20-1.jpg 792w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/20-1-259x300.jpg 259w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/20-1-768x890.jpg 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoid watermarks from other platforms<\/strong><\/li>\n\n\n\n<li><strong>Be regular and active<\/strong><\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"tools-to-help-you-increase-traffic\">Tools to help you increase traffic<\/h2>\n\n\n<div class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Tool<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>What does<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.hootsuite.com\/social-media-tools\/instagram-seo-tool?srsltid=AfmBOoraa9X2DE52VdrZL0cb0eAJGP-f0IsVFAy4OJ4kbOBoRPUTZzZC\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite Instagram SEO Tool<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">Generates searchable captions (captions with keywords)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Instagram Insights<\/td><td class=\"has-text-align-center\" data-align=\"center\">In-app analytics tool available for business accounts. Analytics tool from Instagram itself. Help you track statistics, analyze your target audience, etc.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/later.com\/caption-writer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Later's AI Caption Writer<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">Generates attractive descriptions with keywords<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/start\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Semrush's Keyword Magic Tool<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">Helps you find keywords and gives you search traffic metrics<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/trends.google.com\/trends\/?geo=UA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">Shows and analyzes trending queries<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/ahrefs.com\/writing-tools\/instagram-hashtag-generator\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs Free AI Instagram Hashtag Generator<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">Finds relevant hashtags for Instagram<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs Keywords Explorer<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">Helps you find keywords and gives you search traffic metrics<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Instagram's \u201cReview\u201d tab<br>\u201cInstagram Reels\u201d<\/td><td class=\"has-text-align-center\" data-align=\"center\">Popular videos right now. You have to analyze it yourself<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.forusapps.com\/reeltrends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ReelTrends<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">Shows trends with analytics<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusions\">Conclusions<\/h2>\n\n\n<p>Social media is an important tool for the consumer of today. Accordingly, Google has started to put them in the output along with websites. Therefore, businesses must adapt to the new realities and use these tools.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/iconsult.agency\/blog\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog<\/a> we have already discussed how to use <a href=\"https:\/\/iconsult.agency\/blog\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok for SEO<\/a>, we have discussed <a href=\"https:\/\/iconsult.agency\/blog\/en\/seo-in-youtube-how-youtube-algorithms-work-three-basic-steps-in-video-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO in YouTube<\/a>, and in this article we have talked about Instagram. You'll get a great influx of organic traffic and build excitement around your brand simply by incorporating these platforms into your marketing strategy.<\/p>\n\n\n\n<p>Duplicate content on each of these social media platforms. From experience, it takes no more than half an hour. And the results won't be long in coming if you discipline this moment.<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/n8n-service-for-automating-routine-seo-tasks\/\">N8N service for automating routine SEO tasks<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/a-complete-seo-checklist-for-blogging-how-to-write-articles-that-drive-traffic\/\">A complete SEO checklist for blogging: how to write articles that drive traffic<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/how-to-use-instagram-for-seo\/\">How to use Instagram for SEO<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/how-to-manage-your-reputation-on-google-a-guide-to-serm-for-businesses-in-2025\/\">How to manage your reputation on Google: a guide to SERM for businesses in 2025<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/checklist-for-technical-seo-audit-of-a-website\/\">Checklist for technical SEO audit of a website<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Serp.kz research, 1-2 Instagram pages may appear in Google for a certain query. Depending on the popularity of the niche in Google, Instagram pages and content often occupy the top positions in SERPs. A sure-fire win in 2025: implement Instagram into your SEO strategy.In this article, let&#8217;s break down what to do to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[473,470,482],"tags":[485,736,479],"class_list":["post-4173","post","type-post","status-publish","format-standard","hentry","category-instructions","category-marketing","category-seo","tag-google","tag-marketing","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Instagram for SEO - \u0411\u043b\u043e\u0433 \u043e\u0431 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 - iConsult Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconsult.agency\/blog\/en\/how-to-use-instagram-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Instagram for SEO - \u0411\u043b\u043e\u0433 \u043e\u0431 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 - iConsult Agency\" \/>\n<meta property=\"og:description\" content=\"According to Serp.kz research, 1-2 Instagram pages may appear in Google for a certain query. 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