{"id":4247,"date":"2025-06-19T14:25:33","date_gmt":"2025-06-19T12:25:33","guid":{"rendered":"https:\/\/iconsult.agency\/blog\/?p=4247"},"modified":"2026-01-26T14:26:26","modified_gmt":"2026-01-26T12:26:26","slug":"a-complete-seo-checklist-for-blogging-how-to-write-articles-that-drive-traffic","status":"publish","type":"post","link":"https:\/\/iconsult.agency\/blog\/en\/a-complete-seo-checklist-for-blogging-how-to-write-articles-that-drive-traffic\/","title":{"rendered":"A complete SEO checklist for blogging: how to write articles that drive traffic"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"376\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/a-complete-seo-checklist-for-blogging.png\" data-width=\"665\" data-height=\"376\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/a-complete-seo-checklist-for-blogging.png\" alt=\"\" class=\"wp-image-4248\" style=\"width:840px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/a-complete-seo-checklist-for-blogging.png 665w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/a-complete-seo-checklist-for-blogging-300x170.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div>\n\n\n<p>Every SEO specialist, content marketer or copywriter has faced a situation: the article is written, but the traffic is nil. Why? Most likely, it has not been <strong>optimized on all fronts<\/strong>: from topic selection to the final checklist.<\/p>\n\n\n\n<p>The other day I came across a checklist shared by <a href=\"https:\/\/www.linkedin.com\/posts\/rob-hoffman-ceo_our-31-step-seo-checklist-for-creating-blog-activity-7326622039736291330-cOql\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rob Hoffman<\/a>, CEO of one of the leading SEO companies in the USA. It has 31 steps divided into 4 phases - from research to the \u201cnew SEO\u201d in the age of AI. I decided to break down this checklist in more detail and give you more nuances and my own recommendations on this topic.The Complete SEO Checklist for Blogging: How to Write Articles that Drive Traffic<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"gutentoc tocactive nostyle\"><div class=\"gutentoc-toc-wrap\"><div class=\"gutentoc-toc-title-wrap\"><div class=\"gutentoc-toc-title\">Table Of Contents<\/div><div id=\"open\" class=\"text_open\">show<\/div><\/div><div id=\"toclist\"><div class=\"gutentoc-toc__list-wrap\"><ul class=\"gutentoc-toc__list\"><li><a href=\"#phase-1-topic-research\">Phase 1: Topic Research<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#1-identify-the-primary-keyword\">1. Identify the primary keyword.<\/a><\/li><li><a href=\"#2-pick-up-your-secondary-keys\">2. Pick up your secondary keys<\/a><\/li><li><a href=\"#4-make-sure-you-are-solving-the-users-problem\">4. Make sure you are solving the user's problem<\/a><\/li><\/ul><li><a href=\"#phase-2-writing-content\">Phase 2: Writing Content.<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#5-analyze-featured-snippet\">5. Analyze Featured Snippet<\/a><\/li><li><a href=\"#7-analyze-your-competitors\">7. Analyze your competitors<\/a><\/li><li><a href=\"#8-use-phrases-and-keys-from-google-autosuggest-people-also-ask\">8. Use phrases and keys from Google Autosuggest, People Also Ask<\/a><\/li><li><a href=\"#9-add-data-from-your-icp-ideal-customer\">9. Add data from your ICP (ideal customer)<\/a><\/li><li><a href=\"#10-content-should-be-readable\">10. Content should be readable<\/a><\/li><li><a href=\"#11-images-the-lighter-the-weight-the-better\">11. Images: the lighter the weight, the better<\/a><\/li><li><a href=\"#12-internal-links\">12. Internal links<\/a><\/li><li><a href=\"#13-bullets-lists-tables\">13. Bullets, lists, tables<\/a><\/li><\/ul><li><a href=\"#phase-3-optimization\">Phase 3: Optimization<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#14-use-additional-ctas-for-conversions\">14. Use additional CTAs for conversions<\/a><\/li><li><a href=\"#15-add-a-table-of-contents\">15. Add a table of contents<\/a><\/li><li><a href=\"#16-headline-strong-and-keyed\">16. Headline: strong and keyed<\/a><\/li><li><a href=\"#17-short-human-understandable-url\">17. Short human-understandable URL<\/a><\/li><li><a href=\"#18-check-the-length-volume-of-the-article\">18. Check the length (volume) of the article<\/a><\/li><li><a href=\"#19-alt-text-images\">19. Alt-text images<\/a><\/li><li><a href=\"#20-meta-descriptions\">20. Meta descriptions<\/a><\/li><li><a href=\"#21-dont-over-spam-h2-h6-headings\">21. Don't over-spam H2-H6 headings<\/a><\/li><li><a href=\"#22-the-introduction-should-be-captivating\">22. The introduction should be captivating<\/a><\/li><li><a href=\"#23-a-coherent-conclusion\">23. A coherent conclusion<\/a><\/li><li><a href=\"#24-highlight-whats-important-with-keywords-in-mind\">24. Highlight what's important with keywords in mind<\/a><\/li><li><a href=\"#25-external-references-to-terms\">25. External references to terms<\/a><\/li><li><a href=\"#26-cite-sources\">26. Cite sources<\/a><\/li><li><a href=\"#27-final-check-through-the-tools\">27. Final check through the tools<\/a><\/li><\/ul><li><a href=\"#phase-4-new-seo\">Phase 4: New SEO<\/a><\/li><ul class=\"gutentoc-toc__list\"><li><a href=\"#28-prepare-content-for-ai-overviews\">28. Prepare content for AI-overviews<\/a><\/li><li><a href=\"#29-show-e-e-a-t\">29. Show E-E-A-T.<\/a><\/li><li><a href=\"#30-links-to-authoritative-resources\">30. Links to authoritative resources<\/a><\/li><li><a href=\"#31-adaptation-for-voice-search\">31. Adaptation for voice search<\/a><\/li><\/ul><li><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"phase-1-topic-research\">Phase 1: Topic Research<\/h2>\n\n\n<p>The first mistake most copywriters make is they start writing without research. This is 50% of the success of the article.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-identify-the-primary-keyword\">1. Identify the primary keyword.<\/h3>\n\n\n<p>Analyze competitive blogs and articles and identify keywords that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relevant to your niche<\/li>\n\n\n\n<li>Give traffic to competitors quickly (pay special attention to new fast-growing URLs of competitors)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"407\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image1-2.png\" data-width=\"505\" data-height=\"407\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image1-2.png\" alt=\"\" class=\"wp-image-4249\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image1-2.png 505w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image1-2-300x242.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Have informational or mixed intent<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <em>Tools<\/em>: Ahrefs, Semrush, Google Keyword Planner, Ubersuggest.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Test different types of keywords by frequency from LF to HF and try to build some kind of connection between topics so articles can complement each other. We have an in-depth article on our blog to study on <a href=\"https:\/\/iconsult.agency\/blog\/en\/avalanche-seo-technique-ranking-without-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">KGR (Keyword Golden Ratio) and building \u201cavalanche SEO\u201d<\/a> that can help you understand keyword selection and building a strategy on your blog.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-pick-up-your-secondary-keys\">2. Pick up your secondary keys<\/h3>\n\n\n<p>These are languages that complement the main topic. For example, if the primary keyword is \u201c<em>CRM for small business<\/em>\u201d, the secondary keys are: \u201c<em>cheap CRM<\/em>\u201d, \u201c<em>cloud CRM<\/em>\u201d, \u201c<em>best CRM systems<\/em>\u201d.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Use the \u201cAlso rank for\u201d and \u201cAlso talk about\u201d tabs in Ahrefs or \u201cRelated\u201d in Semrush. An even easier method to immediately visually identify a list of additional languages, as well as clusters built on a bunch of those languages, is Ahrefs' main keyword reserch tab.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDMNG-1024x727.png\" data-width=\"1024\" data-height=\"727\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDMNG-1024x727.png\" alt=\"\" class=\"wp-image-4250\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDMNG-1024x727.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDMNG-300x213.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDMNG-768x545.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDMNG.png 1273w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>There is also an even easier way to collect a full list of main and additional keywords for each topic is to use services like SurferSEO or NeuronWriter, you can read more in our article <a href=\"https:\/\/iconsult.agency\/blog\/en\/neuron-writer-vs-surfer-seo-a-full-review-of-text-optimization-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">comparing these services<\/a>.<\/p>\n\n\n\n<p>3. Determine the search intent<\/p>\n\n\n\n<p>There are 4 types of intents: informational, navigational, transactional and commercial. Your article should <strong>match exactly<\/strong> what the user expects to see.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Looked up a query on Google - got info articles? Then you shouldn't go there with a commercial landing page. Use Ahrefs filters to determine the search intent of key queries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"558\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDPWB.png\" data-width=\"650\" data-height=\"558\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDPWB.png\" alt=\"\" class=\"wp-image-4251\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDPWB.png 650w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIDPWB-300x258.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"4-make-sure-you-are-solving-the-users-problem\">4. Make sure you are solving the user's problem<\/h3>\n\n\n<p>Simple test: ask yourself the question - \u201c<em>If I searched for this, would my article satisfy me?<\/em>\u201d.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Try to analyze keyword trends, look for infopoints and try to build them into your strategy. Be the \u201cking of knowledge\u201d in your niche, try to stay up to date with all the events and updates in your topic.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"phase-2-writing-content\">Phase 2: Writing Content.<\/h2>\n\n\n<p>Now the creativity begins. But here too, there is a strict methodology.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-analyze-featured-snippet\">5. Analyze Featured Snippet<\/h3>\n\n\n<p>If your keyword shows a Featured Snippet (zero position), analyze it carefully:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What format? List? Table? A short definition?<\/li>\n\n\n\n<li>What languages are used?<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"276\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE1G5-1024x276.png\" data-width=\"1024\" data-height=\"276\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE1G5-1024x276.png\" alt=\"\" class=\"wp-image-4252\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE1G5-1024x276.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE1G5-300x81.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE1G5-768x207.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE1G5.png 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\ud83c\udfaf <em>Goal<\/em>: Create your content so that it can be substituted for the current snippet.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Place the main query definition or basic data (e.g. a table) as high as possible towards the top of the page (first screen) or right on the first screen.<\/p>\n\n\n\n<p>6. Spell out the structure (H2-H4)<\/p>\n\n\n\n<p>Subheadings are the foundation of navigation, crawling and ranking. Each H2 should include <strong>keys<\/strong>, but not over-spam.<\/p>\n\n\n\n<p><em>\ud83d\udccc Example:<br>H2: Best CRM systems for small business<br>       H3: Cloud CRM<br>       H3: Free solutions<br>       H3: What to look for when choosing one<\/em><\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Make logical natural headings that describe the paragraph\/paragraph, not necessarily using main keywords, pick up words and phrases from additional (related) languages.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"7-analyze-your-competitors\">7. Analyze your competitors<\/h3>\n\n\n<p>See the top 10 for your query and write out what blocks they are using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Case studies<\/li>\n\n\n\n<li>Quotes from experts<\/li>\n\n\n\n<li>Comparative tables<\/li>\n\n\n\n<li>Frequently Asked Questions<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: use services like SurferSEO or NeuronWriter to compare structures. Ahrefs and ScreamingFrog also help you understand the structure of your site. Additionally, you can work with various AI services, ranging from just free <strong>genspark.ai<\/strong> to advanced versions of <strong>chatgpt<\/strong>, <strong>claude<\/strong> and others, which will help you perform a comparative analysis of blocks and elements on competitors' pages.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"8-use-phrases-and-keys-from-google-autosuggest-people-also-ask\">8. Use phrases and keys from Google Autosuggest, People Also Ask<\/h3>\n\n\n<p>This is a treasure trove of ideas for blocks: type in a key and Google will tell you what people are asking.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"725\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE01A-1.png\" data-width=\"776\" data-height=\"725\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE01A-1.png\" alt=\"\" class=\"wp-image-4254\" style=\"width:622px;height:auto\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE01A-1.png 776w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE01A-1-300x280.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE01A-1-768x718.png 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"9-add-data-from-your-icp-ideal-customer\">9. Add data from your ICP (ideal customer)<\/h3>\n\n\n<p>Your audience is not everyone. Think: what are her pains, how does she seek information, what format is comfortable for her to absorb information?<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Define a portrait of your ideal customer. Gather as much information as you can, from simple where from, age, gender to more detailed, occupation, income level and other data depending on your niche.<\/p>\n\n\n\n<p>Based on the data, think through what questions and \u201cpains\u201d the client faces, and what problem or task your company can solve and thus the content on the site, which will cover the main issues of your topic, niche.<\/p>\n\n\n\n<p>Collect reviews of your work and try to add these cases or information to your blog articles, especially if it is the same topic.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"10-content-should-be-readable\">10. Content should be readable<\/h3>\n\n\n<p>This means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short paragraphs (2-4 lines)<\/li>\n\n\n\n<li>Simple language (Flesch score &gt; 60)<\/li>\n\n\n\n<li>Use of lists, bullets and tables<\/li>\n\n\n\n<li>Logical transition from section to section<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Check the content and pages of your website for readability. Use different services to check, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.experte.com\/readability-checker\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.experte.com\/readability-checker<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/copywritely.com\/readability-checker\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/copywritely.com\/readability-checker\/<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"488\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image9-2.png\" data-width=\"602\" data-height=\"488\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image9-2.png\" alt=\"\" class=\"wp-image-4255\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image9-2.png 602w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image9-2-300x243.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"11-images-the-lighter-the-weight-the-better\">11. Images: the lighter the weight, the better<\/h3>\n\n\n<p>Don't make pages too heavy. Compress images to &lt;100 KB. Use WebP for images and WebM for videos or audio.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Try to create a unique visual component. Create different infographics, videos, gifs and other visuals if they complement the content or use referrals that mention sources.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-internal-links\">12. Internal links<\/h3>\n\n\n<p>Link key languages to relevant internal pages. This improves SEO and behavioral metrics as it allows you to manage internal page weight and \u201cspillover\u201d within the site for priority pages.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Expand your blog structure with themed articles that complement each other, and try to create a hierarchy of themed tags and group articles by them or globally by category.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"13-bullets-lists-tables\">13. Bullets, lists, tables<\/h3>\n\n\n<p>Visibility + scannability = user love.<\/p>\n\n\n\n<p>Try to emphasize important information in lists, tables or banal bold, but without fanaticism.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"782\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEGSC.png\" data-width=\"488\" data-height=\"782\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEGSC.png\" alt=\"\" class=\"wp-image-4256\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEGSC.png 488w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEGSC-187x300.png 187w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"phase-3-optimization\">Phase 3: Optimization<\/h2>\n\n\n<p>Now optimize the content to perfection.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"14-use-additional-ctas-for-conversions\">14. Use additional CTAs for conversions<\/h3>\n\n\n<p>Don't just \u201cbuy now\u201d, but tailor it to your readiness level, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the beginning, \u201cFind out which CRMs will work for you.\u201d<\/li>\n\n\n\n<li>In the middle: \u201cCompare the top 5 solutions.\u201d<\/li>\n\n\n\n<li>At the end: \u201cTry it for free for 7 days\u201d<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIECS4-1024x508.png\" data-width=\"1024\" data-height=\"508\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIECS4-1024x508.png\" alt=\"\" class=\"wp-image-4257\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIECS4-1024x508.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIECS4-300x149.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIECS4-768x381.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIECS4.png 1367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE5Z9-1024x606.png\" data-width=\"1024\" data-height=\"606\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE5Z9-1024x606.png\" alt=\"\" class=\"wp-image-4258\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE5Z9-1024x606.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE5Z9-300x178.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE5Z9-768x455.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE5Z9.png 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"15-add-a-table-of-contents\">15. Add a table of contents<\/h3>\n\n\n<p>This is especially important if the article is &gt;1000 languages. This helps both search engine robots and the reader.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE8SI-1024x445.png\" data-width=\"1024\" data-height=\"445\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE8SI-1024x445.png\" alt=\"\" class=\"wp-image-4259\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE8SI-1024x445.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE8SI-300x130.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE8SI-768x334.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIE8SI.png 1426w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Try to fix the table of contents on scrolling, for example, in the sidebar, so that the user can see it all the time and quickly switch through the longread.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"16-headline-strong-and-keyed\">16. Headline: strong and keyed<\/h3>\n\n\n<p>It should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attractive (emotion, benefits)<\/li>\n\n\n\n<li>Contain the main key<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc Bad example: \"CRM Overview\"<br>\ud83d\udccc Good example: \"The 7 best CRM systems for small businesses in 2025\"<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"17-short-human-understandable-url\">17. Short human-understandable URL<\/h3>\n\n\n<p>\/best-crm-small-business - great<br>\/article?id=2391&amp;lang=en - bad<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: If the site has multi-lingual versions, it is recommended to change the translation of the url, for example, if it is Ukr\/Ru version, we write the url in translit (taking into account the rules of transcribing), if it is English - make translations into English.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"18-check-the-length-volume-of-the-article\">18. Check the length (volume) of the article<\/h3>\n\n\n<p>Compare with TOP-3. If they have articles of 2500 languages - your 800-word article will lose with 99% probability.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Use services or extensions that will quickly determine the amount of content on pages.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"19-alt-text-images\">19. Alt-text images<\/h3>\n\n\n<p>Set readable clear ALT descriptions depending on the language version. Not \"img123.jpg\" but \"Zoho CRM system interface\".<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"20-meta-descriptions\">20. Meta descriptions<\/h3>\n\n\n<p>Up to 160 characters, include a key. Make it attractive and add additional key language on the topic.<\/p>\n\n\n\n<p>\ud83d\udccc<em> Tip<\/em>: Analyze competitors' snippets in the top 10 search results, try to highlight the languages and phrases they use in conjunction with their main keyword queries.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"21-dont-over-spam-h2-h6-headings\">21. Don't over-spam H2-H6 headings<\/h3>\n\n\n<p>Once, one key in the headline is enough. Next, use synonyms and LSI keys.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Form the headings as naturally as possible, so that they reveal the essence of the paragraph. Do not use key languages in the title unless it is appropriate.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"22-the-introduction-should-be-captivating\">22. The introduction should be captivating<\/h3>\n\n\n<p>The first 2 sentences are like a teaser. Promise that the person will find a solution to their problem or at least form that impression.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: The content on the first screen should reveal the main point of the page as much as possible, so that the user instantly gets an impression of where he\/she is going and what problem\/question he\/she will be able to solve here.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"23-a-coherent-conclusion\">23. A coherent conclusion<\/h3>\n\n\n<p>Summarize the results. Close the intent. Direct to CTA or other pages\/sections on the site.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Create additional linking blocks within the site, whether it's similar articles or tags. Give the user the opportunity to linger on your article for as long as possible by analyzing the bottom of pages through Microsoft Clarity heat maps.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image13-2-1024x484.png\" data-width=\"1024\" data-height=\"484\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image13-2-1024x484.png\" alt=\"\" class=\"wp-image-4260\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image13-2-1024x484.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image13-2-300x142.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image13-2-768x363.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image13-2-1536x725.png 1536w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image13-2.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"24-highlight-whats-important-with-keywords-in-mind\">24. Highlight what's important with keywords in mind<\/h3>\n\n\n<p>Bold, italics, attention blocks - use it moderately but accurately.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: At one time in SEO cool worked in bold keywords, and thus optimizers manipulated at the expense of spamming bold on all major keys, it came to the point that almost every sentence had several selections. Then for this began to impose sanctions, and bold in SEO-texts became a mauvais.<\/p>\n\n\n\n<p>So, this story is to the fact that the effectiveness of the bold font most likely has not gone anywhere, so if you use it correctly, it will definitely affect the effectiveness.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"25-external-references-to-terms\">25. External references to terms<\/h3>\n\n\n<p>If you mention something complicated - give a link to an explanation (for example, what is API, give a link to a wiki or other authoritative source).<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Work on covering complex keywords within your site to keep the user on your site as long as possible. This can range from regular info articles with an explanation, to a separate glossary with all the terms and their explanation that you use frequently in your articles.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"26-cite-sources\">26. Cite sources<\/h3>\n\n\n<p>If there are statistics, quotes, studies - give a link, but do not forget to close external links in <em>nofollow<\/em>, so as not to leak your link weight to other resources.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"27-final-check-through-the-tools\">27. Final check through the tools<\/h3>\n\n\n<p>Frase, Clearscope, SurferSeo, NeuronWriter - will show you what topics\/keywords you missed by comparing top 10 competitive pages for the main queries.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: The score does not always play a role, it is very common that a page with a lower score is ranked higher in the top 10 for a query. So here in any case you need to turn on your head and first of all think about the usefulness\/value of the content for the user.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"phase-4-new-seo\">Phase 4: New SEO<\/h2>\n\n\n<p>In 2025, SEO is changing. Google is using AI-Overviews, voice search and neural networks.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"28-prepare-content-for-ai-overviews\">28. Prepare content for AI-overviews<\/h3>\n\n\n<p>Content should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Condensed<\/li>\n\n\n\n<li>Formatted as a response<\/li>\n\n\n\n<li>Contain bullet-points, brief conclusions<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc<em> Example<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEKRK-1024x699.png\" data-width=\"1024\" data-height=\"699\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEKRK-1024x699.png\" alt=\"\" class=\"wp-image-4261\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEKRK-1024x699.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEKRK-300x205.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEKRK-768x525.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIEKRK.png 1262w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Use Ahrefs filter or other services to quickly identify the list of queries that produce results from AI Overview.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"274\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image12-2.png\" data-width=\"269\" data-height=\"274\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image12-2.png\" alt=\"\" class=\"wp-image-4262\"\/><\/figure><\/div>\n\n\n<p>Take a good look at these answers as well as the links (pages) that AI Overview uses in its answers. Identify for yourself all the strengths and key points of these pages that would make them rank in these AI Overviews answers and try to do the same.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features?fbclid=IwY2xjawKmU9tleHRuA2FlbQIxMABicmlkETFwNlZhdGlyRkhYVUtpR0thAR4F8mXB566pxHSZybr4JZkzpRReFVspOMtGdhk2EYUlkUHQGT7fnifLBRnNKA_aem_PHnx03pHxjSzKfKbp5Tmsg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google recently published an article on the topic of optimizing and integrating AI into websites.<\/a><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"29-show-e-e-a-t\">29. Show E-E-A-T.<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Date content was created\/updated.<\/li>\n\n\n\n<li>Expertise: authorship, case study references, figures<\/li>\n\n\n\n<li>Experience: \u201cI implemented this CRM myself\u201d or \u201cOur team had experience implementing this CRM\u201d<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"714\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIETSH.png\" data-width=\"667\" data-height=\"714\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIETSH.png\" alt=\"\" class=\"wp-image-4263\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIETSH.png 667w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/1HIETSH-280x300.png 280w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Credibility: links to industry leaders<\/li>\n\n\n\n<li>Credibility: factchecking, no clickbait or false data<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: If you update an article on the site, give it a new date on the site physically and put it in \u201crecent\/last\u201d articles, and leave the original date of creation\/publication only in the micro markup.<\/p>\n\n\n\n<p>Add at least 1 social media account for your author and try to make sure the profile is regularly updated and live. It is even better if the author writes not only for your resource and already has some weight and trust on the Internet.<\/p>\n\n\n\n<p>Do not hesitate to show your CEO and other important team members, people are used to trusting people, especially in our digital times and the development of AI.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"30-links-to-authoritative-resources\">30. Links to authoritative resources<\/h3>\n\n\n<p>Add at least 2-3 links to official sources, opinion leaders, research if the topic of the article requires it.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: If you are preparing a large long-read, don't forget to form a block of references, similar to wikipedia articles:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" data-src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image6-2-1024x458.png\" data-width=\"1024\" data-height=\"458\" src=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image6-2-1024x458.png\" alt=\"\" class=\"wp-image-4264\" srcset=\"https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image6-2-1024x458.png 1024w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image6-2-300x134.png 300w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image6-2-768x343.png 768w, https:\/\/iconsult.agency\/blog\/wp-content\/uploads\/2025\/06\/image6-2.png 1457w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"31-adaptation-for-voice-search\">31. Adaptation for voice search<\/h3>\n\n\n<p>Write conversationally. Use phrases like \u201cwhat is...\u201d, \u201chow to do...\u201d, \u201cwhy is it important to...\u201d.<\/p>\n\n\n\n<p>\ud83d\udccc <em>Tip<\/em>: Collect long-tail keyword phrases that include more details than a typical search query (e.g. including place, locations, colors, materials, etc.). Try to naturally fit such queries into the text.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n<p>This SEO checklist is not just a recommendation. It's a <strong>effective plan<\/strong>, by which you can create articles that get to the top and bring real traffic.<\/p>\n\n\n\n<p>Apply it to your teams, customize it for each project, and <strong>don't forget to keep up with new trends in SEO<\/strong> - especially AI and voice interfaces.<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/n8n-service-for-automating-routine-seo-tasks\/\">N8N service for automating routine SEO tasks<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/a-complete-seo-checklist-for-blogging-how-to-write-articles-that-drive-traffic\/\">A complete SEO checklist for blogging: how to write articles that drive traffic<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/how-to-use-instagram-for-seo\/\">How to use Instagram for SEO<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/how-to-manage-your-reputation-on-google-a-guide-to-serm-for-businesses-in-2025\/\">How to manage your reputation on Google: a guide to SERM for businesses in 2025<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/iconsult.agency\/blog\/en\/checklist-for-technical-seo-audit-of-a-website\/\">Checklist for technical SEO audit of a website<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every SEO specialist, content marketer or copywriter has faced a situation: the article is written, but the traffic is nil. Why? Most likely, it has not been optimized on all fronts: from topic selection to the final checklist. The other day I came across a checklist shared by Rob Hoffman, CEO of one of the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[473,482],"tags":[485,589,479],"class_list":["post-4247","post","type-post","status-publish","format-standard","hentry","category-instructions","category-seo","tag-google","tag-instructions","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A complete SEO checklist for blogging: how to write articles that drive traffic - \u0411\u043b\u043e\u0433 \u043e\u0431 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 - iConsult Agency<\/title>\n<meta name=\"description\" content=\"A effective plan on how to write articles that get to the top of Google search results. 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