Every SEO specialist, content marketer or copywriter has faced a situation: the article is written, but the traffic is nil. Why? Most likely, it has not been optimized on all fronts: from topic selection to the final checklist.
The other day I came across a checklist shared by Rob Hoffman, CEO of one of the leading SEO companies in the USA. It has 31 steps divided into 4 phases - from research to the “new SEO” in the age of AI. I decided to break down this checklist in more detail and give you more nuances and my own recommendations on this topic.The Complete SEO Checklist for Blogging: How to Write Articles that Drive Traffic
Read more
According to Serp.kz research, 1-2 Instagram pages may appear in Google for a certain query. Depending on the popularity of the niche in Google, Instagram pages and content often occupy the top positions in SERPs.
A sure-fire win in 2025: implement Instagram into your SEO strategy.
In this article, let's break down what to do to get your business's Instagram content into Google's SERPs.
Your brand is what Google says about it. Even if you don't run social media accounts, buy press releases, or respond to reviews, Google still shapes the user's impression. And this affects sales, trust, and even the company's market value.
SERM (Search Engine Reputation Management) is a technology that influences what people see in search results for brand queries.
Read more
Chat GPT plugins are an indispensable assistant in content optimization. According to Serpstat research, their introduction into the workflow reduces the time for analysis and optimization by up to 30%.
Read on to learn about cool and useful plugins, how to install and apply them.
Instructions on how to install the plugins can be found at the end of the article.
Read more
YouTube competition is getting tougher by the day.
The main mistake beginner bloggers make is that they either underestimate optimization or don't know at all that it's the key to more views.
I will tell you about the basic working tools. And it is only through hard work that you will be able to achieve real results.
Read more
Links are one of the most important ranking factors in Google.
This is even reflected in Google's official documentation:
Read more
The purpose of a technical SEO audit of a website is to identify and correct technical errors that can negatively impact its search visibility and search engine ranking.
Read more
Web Archive is a tool that allows users to view the history of websites in the browser. It can be used to find out what pages on your web site used to look like, from text content, to media content on a web page.
But it should be noted that not all pages and not all sites are saved, because Wayback Machine resources are limited - the service cannot save all sites and their versions daily. Priority is given to popular and frequently updated pages. Also, this problem can be encountered if site owners prohibit indexing and archiving with the robots.txt file or block access from various bots, including the web archive bot.
A web archive is like old notes in your phone where everyone wrote down different ideas. Sometimes some were implemented after several years and were useful. Or, were used to compare with current updates.
Read moreClient: Arakis Company
Subject matter: engineering services in Russia
Cooperation period: from 2020 to 2021
Services: comprehensive SEO-promotion, SEO at the development stage, domain selection service.
In August 2020, Arakis Engineering Company approached us for comprehensive SEO. They provide services from selecting a land plot for construction to commissioning the facility. The project provided services across Russia, but the main location for work was Moscow and the region.
