Links are one of the most important ranking factors in Google.
This is even reflected in Google's official documentation:
Once we have identified relevant content, our systems try to organize it in descending order of usefulness. For this purpose, we use signals that allow us to identify reliable and authoritative information on a given topic.
One such signal is the presence of links to content from other well-known sites. This is often a good indicator of the credibility of the information. To train our systems to detect information quality even more accurately, we use aggregated data from Google Search results quality scores.
Source : https://www.google.com/intl/ru/search/howsearchworks/how-search-works/ranking-results
Why buy links
Surely, even if you've just started researching how you can promote your website on Google, you've probably already come across information about the importance of links.
Links help a website rank higher on Google.
Links from relevant pages of authoritative sites increase keyword positions in Google.
The more authoritative a site (from Google's point of view) links to you, the more meaningful that signal is to Google. Very much in a nutshell, this is how the PageRank algorithm, which is now built into Google's Core search algorithm, works.
So, we've already determined that we definitely need links.
Before we tell you about how to buy links, it should be said right away that buying links is considered by Google as link spamming and manipulation in search engine rankings. Which can lead to sanctions, filters and manual measures to reduce the position of the site.
Let's immediately define everything Google considers link spam. The following is a quote from Google's help.
Examples of link spam:
- Buying or selling links that are taken into account when ranking. These include:
- Paying money for posting links on websites or social networks.
- Exchange goods or services for links.
- Giving away products with the condition of posting reviews of them with links.
- Excessive link exchanges ("Link to me and I'll link to you") and affiliate pages designed solely for reciprocal linking.
- Using programs or services for automated link building to the site.
- Requirement to place a link in accordance with the terms of service, contract or other agreement, if the owner of content from a third-party resource is not allowed to specify the type of outgoing link.
- Text ads or text links that count towards ranking.
- Promotional articles and native advertising with payment for publishing articles with links that are taken into account in ranking, as well as for links with optimized text in articles, guest posts or press releases posted on other sites. Example:
There are a wide variety of engagement ringson sale right now . If you are preparing for a wedding, you need to choose the best ring and also buy flowers and wedding dress.- Low-quality links from catalogs and bookmarking services.
- Containing an excessive number of keywords, hidden or low-quality links in widgets that appear on various websites.
- Links distributed in footers or templates of various websites.
- Comments on forums with links in the text of the post or signature. Example:
Thank you, very useful information!
- Pavel
pancakes from Pavel pancakes in Sochi best pancake house in Sochi- Creating useless content mainly for the purpose of manipulating links and ranking factors.
Buying and selling links is an acceptable way to generate income on the Internet, as long as it is done for advertising and sponsorship purposes. This practice does not violate our rules, provided that the rel="nofollow" or rel="sponsored" attribute is specifiedfor such links in the tag .
Source : https://developers.google.com/search/docs/essentials/spam-policies?hl=ru#link-spam
Where to buy links
We need references. Where to get them? The first thing that immediately comes to mind is to pay for placing a link to the owner of the site. But how do you find sites that offer such a service?
As we have already found out, Google considers both buying and selling links as spam, and penalizes both of these actions.
Therefore, there are not many services that bring link sellers and buyers together, but they do exist.
Link shopping services:
- https://collaborator.pro/ - link exchange and telegram channels for different GEO.
- https://shared.domains/ - service of selection and purchase of links from "muzzles", i.e. from the main pages of trusted sites.
- https://seorestore.com/ is a service that shows all the resources on which a link is sold and the link prices on different services. That is, if a link is sold on different services, you can choose the cheapest option.
- https://www.upwork.com/ is a job exchange where you can find professionals who provide these services.
- https://linkedin.com/ - just register in this social network, and specify SEO as your area of interest, and linkbuilding experts will find you) 👳 👳
- https://www.brightlocal.com/ - service for local citations (citations)
- https://whitespark.ca/ - service for local links
Read our article Citations - the foundation of Local SEO under the burgee. How to use Brightlocal and Whitespark services to buy local links
Which links to buy
And here we come to the most important question - which links to choose?
When choosing a link donor, you should pay attention to the following parameters:
- Site Authority.
As we have already found out, the more authoritative the site, the more significant the link. Obviously, a link from CNN or BBC has more weight than a link from the website of a neighborhood newspaper.
A popular site authority metric is, for example, the DR score from Ahrefs. Ahrefs also has a free tool for checking site authority - https://ahrefs.com/website-authority-checker.
- Thematicity.
The donor must be of a similar topic as the page being linked to. Otherwise, it may be recognized as link spam.
- Regionality.
The donor should be from the same country as the recipient site. If the country is small and there are few donors, at least in the same language.
- Number of links to the site.
See in Ahrefs the number of links and the number of domains - donors. After all, according to the PageRank algorithm, the more links to the site - the donor, the more it will transfer link weight to the link.
- Dynamics of link growth.
It is very important to analyze not only the total number of links, but also the graph of changes in the number of links to the site. Since the explosive growth of the number of links for a short period of time, it is possible to scramble and set low-quality links by automatic methods.
You can also see a graph of changes in the number of donor domains in ahrefs.
- Website traffic.
If a site's traffic is dropping, you should refrain from buying a link from that site.
You can also check the traffic in ahrefs.
- Traffic distribution by region.
Apart from the traffic itself and its dynamics, it is very important from which regions the traffic to the donor comes from.
You can see this in ahrefs as well.
- Quality of inbound links.
In addition to metrics, you should also look at the link report itself. When looking at links, you may find obviously spammy links, e.g. in foreign languages.
- Inbound/outbound link ratios.
You can see the outgoing links in ahrefs too.
- Outbound link anchors and acceptor sites.
If the site links a lot to casinos or other topics that you do not like, it is better to refrain from buying a link. All this can also be viewed in ahrefs.
- Site spam and trust.
Once upon a time, the quality of links was checked by Checktrust. Now they use analogs like linktrust.pro and others.
Also, this useful service shows other important link parameters and overall donor score:
- TF/CF ratio.
The larger the TF than the CF, the better the reference. At least TF should be larger than CF. If TF is less than CF, it is better not to take such a reference.
TF must be greater than 10.
You can check TF and CF parameters in many services. Just google "check tf cf website parameters". For example, https://www.linkody.com/en/seo-tools/website-authority-checker
Also read more information in our articles:
about reference auditing (in other types of audits) - https://iconsult.agency/blog/vidy-seo-auditov-sayta/
about competitive site reconnaissance and review of services - https://iconsult.agency/blog/servisy-konkurentnoy-razvedki-saytov/
Why links should be acquired by a specialist
It would seem that at first glance everything is clear - there are obvious measurable metrics - DR, the number of incoming links to the site - donor. Thematicity and region - can also be determined by yourself. So why pay someone when you can do it yourself?
Still, the analysis and purchase should be done by a professional.
Since the parameters of the links are inflated by unscrupulous sellers. Since the demand for links is large, it has already turned into a serious business. And where the business - there and attempts to manipulate and tweak the parameters.
Here is one example of unscrupulous behavior of link sellers. This is an example from a person from the runet. But, in the bourgeunet too there are cunning link traders.
Conclusion
As already mentioned, it is important not only the total number of links to the site, but also the dynamics of link growth. Since the explosive growth in the number of links for a short period of time is suspicious. But even such sites can not be dismissed, as such an explosive growth could be obtained naturally. All this should be analyzed in detail.
It is also necessary to analyze the traffic dynamics of the donor site not just simply, but with a link to Google updates. Overlay on the traffic graph the dates of Google updates and analyze how the site survived the updates.
Of course, all this should be done for dozens of potential donors to select those that will not harm your site and business, but also bring benefit - increase positions and site traffic.
Grow your business and entrust the boring website promotion operations to the professionals at iConsult Agency.
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