An SEO specialist of any level knows about the necessity of having a high-quality external link mass on the site (at least, we hope so). But external links are of several types. In this article we will pay attention to local links - Citations.
This is a quick guide to purchasing citations.
What Citations are and why you need them for SEO
Citations - Citations or references that include your company name (Name), address (Address) and phone number (Phone). NAP for short. They are an important element of Local SEO. Google sees NAP information as a relevancy signal and proof that you are a registered local business and are actually located at the address listed on your Google My Business profile. Your ultimate goal in generating citations is to make sure that both consumers and search engines are properly informed about your business and the validity of its contact information, wherever it is published online. This will help you rank higher in local search results and increase sales over time.
Types of local citations
There are several citation sites.
The main ones are of course:
- Google My Business
- Bing Maps
- Apple Maps
If you are starting out in local SEO optimization, we recommend (no, we insist) the first thing you do is add your company information to these sites.
People tend not to always use search engines to find local businesses, services and products. There are long-established catalog sites, directories, and review sites on the web. Also, there are specialized directory sites, for example, exclusively for lawyers, car enthusiasts and so on.
Here are a few examples of popular catalogs:
Importance of publishing on top directory sites
Having embarked on the path of online promotion and uneasy competition, it will be wise to utilize what already exists and mine the link to your website on quality and traffic directory sites to quickly gain favor for your website. When customers search for certain services on Google, business directories often appear in the results. So, having a presence on these sites can help introduce your business to more users.
Tools to help you with local link placement
Brightlocal
1. Registration
(Include business phone number)
When you sign up for an account, you need to provide the following details:
2. Citations Builder functionality
In this section, the service allows you to place an order to publish local links, view the current progress:
And also spot check each of the sites where the publication takes place:
If necessary, the service will offer you the option of a replacement site:
When ordering citations, the user has the option to manually select the first directories on which to publish:
3. tariffs
- 10 citations - $30
- 15 citations - $45
- 25 citations - $75
- 30 citations - $90
- 50 citations - $150
Whitespark
1. Registration
When you sign up for an account, you need to provide the following details:
(Include business phone number)
2. Local Citation Finder functionality
In this section, the service allows you to place an order to publish local links, view the current progress:
Tab Opportunities is a useful option to inform you which local links are missing from your site compared to your competitors.
3. tariffs
Outcomes and consistency in dealing with local citations
There are several factors affecting local search, and it's important to optimize each of the most significant ones. Citations are one way to improve the reach of your local business and positively impact your rankings. Creating citations can take some time, but it's simple to do and it's a factor in ranking Local SEO. It will also help provide many potential customers with useful and accurate information about your company. Also, it's worth making sure your data is filled out correctly and keep in mind that it's recommended to update your physical address with the directories when you change it.
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