What if I told you that even when you get top 1 on Google, you only get search traffic from one source out of 10 possible sources? That you can still get free traffic from 10 sources from the same Google search engine?
Yes, in Google, besides the usual search engine SERP, there are 10 other special elements and blocks, each of which brings traffic.
Consider all of these specialty blocks, and how to get there.
1- Answer Box (Featured Snippet)
How to get in:
- you should realize that there is no guarantee that you will be included in this block. Google does not show this block for all queries;
- Therefore, first of all, it is necessary to find the queries for which this block is issued. You can do this in the report https://app.ahrefs.com/site-explorer;
- Next, you need to put keywords in the title and h1;
- add the exact answer to the question to the page. And as high up on the page as possible, preferably in the first paragraph;
- add micropagination.
2. Related requests
How to get in:
- Collect key phrases in the form of questions in the report ahrefs.com/keywords-explorer/;
- give on the page the exact answer to the question;
- add FAQ micropartitioning.
3. Google Local Pack - the result of a search on Google maps
How to get in:
- create a Google My Business account and fill it out as much as possible. There should be information about the location on the map, opening hours, NAP (name, address, phone numbers);
- add as many reviews and ratings as possible;
- post local links to the card
Read our article - Citations - the foundation of Local SEO under the burgee. How to use Brightlocal and Whitespark services to buy local links.
4. Search by picture
There is a separate tab for searching by picture.
How to get in:
- post a good, quality picture;
- write alt and title for images;
- add ImageObject micropartitioning.
5. Video
How to get in:
- be sure to use micropartitioning with the property - VideoObject;
- videos should be optimized, have a title, description with keywords added.
6. Google Discover - Google recommendations
This is a personalized feed of recommendations from Google on your cell phone. You need to swipe right on your Android phone to access them.
How to get in:
- google has specifically excluded the ability for webmasters to purposefully add content to Google Discover. All you can do is optimize your content and hope to be included in the recommendations;
- optimize the mobile version of the site, maximize speed;
- Optimize meta tags and headings;
- add high quality images. Large images should be at least 1200 pixels wide. Set the max-image-preview:large directive for them or use AMP technology. Do not use your site logo as an image;
- add schema.org micropartitioning.
7. Extended snippet
An expanded snippet takes up more space in the search engine and attracts attention.
Use schema.org micro markup to create an advanced snippet:
- Reviews;
- Offer;
- FAQ.
8. Knowledge panel
A knowledge panel is an information box that contains basic information about a company, brand, fact, celebrity, etc. It is displayed on the right side of Google search results.
How to get in:
- Create a page about your company on Wikipedia;
- use Schema.org micropartitioning.
9. Quick Links
If you are being searched for a branded query, it's important to show the sections and quick links that are most beneficial to you on the giveaway.
To do this, put more internal links on the sections you want.
10. AMP (Accelerated Mobile Pages)
AMPs are lightweight and fast versions of pages. These pages do not have some elements and technologies: cookies, banners, widgets, etc., on them. Thanks to this, they load quickly on mobile devices. And your website ranks better on mobile devices.
The loading speed of a landing page often determines whether you gain or lose a new customer. Most users abandon mobile sites if the load speed exceeds 3 seconds. That being said, the average load time for mobile sites is 22 seconds. By using AMP pages, you can make your website stand out from your competitors.
https://support.google.com/google-ads/answer/7496737?hl=ru
Usually AMP pages are highlighted with a lightning bolt icon in the search engine.
You will need a programmer to develop AMP pages.
Conclusion
Promotion on Google never ends. If you have taken the first position in the search results, you still have a lot to strive for and a place to fight for traffic.
For comprehensive promotion in all Google blocks, including promotion on Google maps, contact the experts at iConsult Agency.
Subscribe to our blog and telegame channel to stay up to date with SEO usefulness.
- N8N service for automating routine SEO tasks
- A complete SEO checklist for blogging: how to write articles that drive traffic
- How to use Instagram for SEO
- How to manage your reputation on Google: a guide to SERM for businesses in 2025
- Checklist for technical SEO audit of a website
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://www.binance.bh/futures/ref?code=IHJUI7TF
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. Skapa personligt konto
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your article helped me a lot, is there any more related content? Thanks!
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.