We warn you right away: we are not talking about not correcting any technical errors. The purpose of this article is to prioritize correctly in order to achieve maximum results in a short period of time. We at iConsult Agency are always focused on the result and, above all, on the result in your business: attracting clients, increasing leads and income from the site.
- What errors affect the position of the site and its traffic. Why it is important to know what technical errors affect SEO promotion.
- 1. Pages are closed from indexing
- 2. The site is often inaccessible or pages massively give a server response of 500.
- 3. A large number of 404 pages and broken links
- 4. A large number of redirects
- 5. Links to http pages
- 6. Hiding content on the page from indexing
- What errors do NOT affect the position of the site and its traffic in Yandex and Google
- Conclusion
Technical errors on a website play a critical role in its SEO promotion. They can negatively affect page ranking in search engines, reduce the number of indexed pages and degrade user experience. But it is worth remembering that some technical issues may not be so critical or have no impact on search engine ranking.
Fixing technical errors on a website is expensive. Therefore, it is important to understand what work you can spend money and resources on, and what work you can save money on.
What errors affect the position of the site and its traffic. Why it is important to know what technical errors affect SEO promotion.
1. Pages are closed from indexing
- in the robots file;
- with a noindex tag;
- in the HTTP header.
This error is critical, meaning pages that are not indexed in search engines are not ranked.
In this case, the entire site is closed from indexing.
2. The site is often inaccessible or pages give up server response en masse 500.
In this case, the pages are again not indexed and not ranked correctly. This is also a critical error - you need to configure the server correctly.
3. a large number of 404 pages and broken links
If 404 pages and broken links are few, it is not a critical error and does not negatively affect the position of the site. However, if such pages are more than 30% of the total number of pages on the site, then the error becomes critical and must be corrected.
4. Large number of redirects
If redirects, it is not a critical error, and does not negatively affect the position of the site. However, if such pages are more than 40% of the total number of pages on the site, then this error is already critical, and it must be corrected.
5. Links to http pages
Multiple links to pages on http protocol can negatively affect the indexing and ranking of the site.
6. Hiding content on the page from indexing
Often the content of a page, such as text, is encapsulated in javascript scripts. This makes it difficult to index the content. Therefore, you should always check the appearance of the page with javascript disabled.
What errors do NOT affect the position of the site and its traffic in Yandex and Google
All of the above examples apply to both Yandex and Google, except in specific cases.
Necessary disclaimer:
All of the following errors are definitely technical errors and should be corrected. It is purely a question of prioritizing the work. First of all, it is necessary to perform the tasks prioritized for traffic. For example, create and optimize new landing pages.
- Core Web Vitals
Undoubtedly, the site should load and run fast. However, it is not necessary to spend huge resources to get into the "green zone". If your site physically loads without problems, it is enough to have indicators no worse than those of your competitors.
Now there is no reliable evidence that when Core Web Vitals improve, site positions increase. Thus, according to Google representatives, there are more important ranking factors than loading speed indicators.
Philip Walton, a Google engineer working on web performance, said that Core Web Vitals metrics are a non-binary ranking factor (a ranking factor does not have any specific meaning). John Mueller, a Google expert, confirmed that Core Web Vitals do affect ranking. However, he said that relevancy plays a more important role. If site A is faster than site B, but B is more relevant to the users' query, site B will still rank higher than site A.
That is, first you need to work out the relevance of the site to the queries, and then move on to accelerate the site.
Core Web Vitals:
- Too short, long titles, title matches h1
First of all, you need to look at which pages this happened on. Often this happens on service pages, such as "Contacts", which are usually not promoted in search. It is better to fix this error too, but only after more significant work is done.
Lack of alt in images
Certainly, the alt tag helps with image search. However, you can spend money and resources on it when all the more effective work has been done.
Checking alt tag of images in Screaming Frog program:
- Multiple h1 page headings
The belief that h1 should be one on a page -- this is the standard.... And when there are several tags, most SEO-specialists will mark it in the audit as a suboptimal option, which is better to fix. But if the SEO adequate, he realizes that two tags h1 - although it is a mistake, but quite insignificant. If, say, to give priority to this error from 1 to 10, then its priority will be 1-2 out of ten, that is, very low. It should be fixed, but not urgently.
- Micro markup that doesn't show up in the snippet
First and foremost, micro markup brings tangible benefits when it is displayed in a snippet.
For example: starred reviews, product information.
However, schema.org micropartitioning types abound, and most of them are not displayed in the snippet.
For example, a popular micro markup for articles such as Article.
In addition, Google is constantly changing the types of micro markup that are displayed in the snippet. For example, at the end of 2023, the display of FAQ micro markup was disabled. Therefore, it is necessary to keep up to date with the updated information.
At this time, there is no evidence that adding these types of micro markup affects a site's ranking.
It is certainly important to pass structured data to search engines and do micro markup. However, it may not be the first thing to do.
Conclusion
Once again it should be noted that in order to achieve results for clients in SEO, which is what we at iConsult Agency strive for in the first place, it is necessary to prioritize the work, and first of all to do those that affect the result. Therefore, errors that we call non-critical should be corrected, but not in the first place.
| Critical mistake for SEO | A non-critical mistake for SEO |
| Pages are closed for indexing | Core Web Vitals |
| The site is often inaccessible or pages massively give a server response of 500 | Too short, long titles, title matches h1 |
| Presence of a large number of 404 pages and broken links | No alt on images |
| Availability of a large number of redirects | Multiple h1 page header |
| Links to http pages | Micro markup that doesn't show up in the snippet |
| Hiding content on the page from indexing |
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