Why do SEO during the website development stage?
Imagine you've built a website and come to a contractor to start promoting it.
Work begins, and it turns out that you still need to spend:
From 40 to 150 hours
To implement a technical SEO audit
From 10 to 50 hours
To implement a new site structure
From 30 to 100 hours
To implement commercial ranking factors
According to Freelancehunt data, the average hourly rate of a PHP developer is $12.
Rates of development companies are at least 1.5 times higher – $18 per hour.
If you do the math, it gets pretty interesting.
With a freelancer
From $12/hour
From $960 to $3,600
With a company
From $18/hour
From $1,440 to $5,400
How much does SEO cost at the website development stage?
In short: from $600and depends on the number of hours spent
The number of hours depends on:
Width of the product range
The more products and services you have, the longer it takes to collect the semantic core.
When we collect semantics, we aim to cover the entire online demand for your product.
This usually amounts to thousands or tens of thousands of search queries.
Existing online demand for your services (products)
The broader the demand, the broader the semantics. The more variations of search queries exist. All of them need to be gathered and processed.
Then clustered (grouped by topic). And finally, a separate landing page is created for each cluster.
The technology on which the website will be developed
If a website is built on 4 technology stacks, then providing technical recommendations and checking their implementation takes more time than if it were a simple WordPress site.
If a website is built on 4 technology stacks, then providing technical recommendations and checking their implementation takes more time than if it were a simple WordPress site.
How is the service provided?
The client fills out a brief describing business specifics, product range, competitors, positioning, and goals for a given time period.
We collect the semantics. Clean it up. Send it to the client for approval. Once approved, we cluster the semantic core.
Based on the clusters, we create the site structure. This is a list of URLs with specified meta tags and headings.
We send the client technical SEO requirements for the site.
After the website is deployed on a test domain, we check whether it complies with our recommendations.
What does SEO optimization during website development provide?
Optimized website
- High loading speed.
- User-friendly URLs.
- Compliance with technical requirements of search engines (SSL certificate, no duplicates, proper encoding, canonical tags, etc.).
Convenience for the user landing on the site
- Thoughtful placement of elements on pages.
- Responsive design.
Product presentation
- Detailed descriptions of the site's services and products.
- Use of priority queries in the page meta tags.
Proper website structure
- Prioritization of the site's services and products.
- Development of sections, subsections, category pages, etc.
- Easy website navigation.
Initial results right after launch
- Pages get indexed by search engines.
- Website ranking for relevant queries.
- First visitors from organic search.
What SEO Work Is Done During Website Development
Stage I
- Domain purchase. Offer analysis. Preparation of recommendations.
- Competitor research to determine product and service categories for overall promotion.
- Semantic keyword collection and clustering.
- Creating a website structure plan.
MindMap for the online webinar service
Stage II
- Commercial factor analysis of competitors’ websites to use findings in website creation.
- Writing guidelines for creating an SEO-friendly website.
- Preparing mockups for different page types.
Mockup for "Project 1"
Mockup for "Project 2"
Stage III
- Writing meta tags for website pages.
- Preparing technical specifications for content for priority pages.
- Assistance in choosing contractors for design, content, development, etc.
- Participation in website creation. Performing checks at various stages. SEO consulting.
Want to find out the cost of SEO optimization for your project?
Who Will Be Working on the Project?
Team Lead
Responsible for building the overall SEO strategy and conducting regular progress checks on the project.
Senior/Middle SEO Specialist
Leads the project and is accountable for the results. This person executes tasks, develops strategies, and prepares monthly work plans and reports.
Project Manager (PM)
Oversees the implementation of the work plan, coordinates contractors on the project, manages the project in a task tracker, monitors the relevance and progress of each task, organizes meetings and calls, writes summaries, maintains project documentation, controls payments, and more.
Case Studies
