Predicted revenue

The monetary expression of the share of margin in revenue from the projected traffic.

Ask your SEO specialists for traffic forecasts.

Predicted revenue is calculated by multiplying traffic by conversion rate, average check, and margin.

For example:

• Traffic in December 100,000
• Average check 1000
• Conversion 1%
• Margin 25%

Projected revenue 100,000 x 1000 x 0.01 * 0.25 = 250,000

SEO Costs

The planned costs of SEO promotion. They include:

• the cost of the SEO team
• the cost of writing content
• the cost of link building
• the cost of programmers' work to implement the recommendations of the SEO team

ROI

Return on Investment

In this case, we are talking about ROMI (Return on Marketing Investment), i.e. the return on investment in marketing.

Formula:

((Advertising revenue - Advertising costs) / (Advertising revenue)) * 100%

If you have ROI = 100%, then you earned twice as much as you spent.

ROI of $1.5 means that for every dollar invested, you get a dollar and a half of profit.

Margin Profit

Calculated as the difference between SEO revenue and expenses.